¶ … Captain Morgan Black Spiced Rum advertisement in the recent issue of Miami New Times is dark. A black candle on a black candlestick smolders in the air, presenting one of only three traces of light colors via its cream colored smoke, billowing about. Directly above it, the white phrasing of "Introducing a darker, bolder spiced rum" leaps out at the viewer, in stark contrast to the opal shades that characterize the rest of the advertisement. The final light shade on the ad, the label for the bottle of Captain Morgan Black Spiced Rum, displays a grinning, sword clutching captain standing on a barrel mounted atop the distant cliffs of some shore. Other than the warm, reddish tinged liquor cooling on a couple of ice cubes in a transparent glass, everything else depicted in this ad is black. The table containing the bottle, the glass and the candle is black, a chair, looking as though it were recently pushed back, is so dark it is hard to discern in the room that is undeniably ebony. These simple, stark colors and the haunting, smoke filled imagery of piracy and hard liquor they contain are all a very clever, well-designed marketing tools attempting to cash in on the 'bad boy' image and persona that will appeal to certain consumers of liquor. If the imagery, the colors, the smoke filled room and the Captain himself do not make this point apparently clear, there is one final aspect of this ad that truly emphasizes this is a liquor for men who buy into the miscreant conception of manhood. Both the label on the bottle and the fine print at the bottom of the ad state that this is Caribbean rum with select spices and natural flavors that is DOUBLE CHARRED (these two words are capitalized). Whereas most conventional rum is 40% alcohol by volume, this particular one is 47.3%. And whereas most liquors are 80 proof, the writing on the bottle and...
Always in moderation." However, the message of the ad itself is certainly conveyed a lot more prominently than this small writing in the bottom left hand corner of the page. When considering the marketing appeal of this particular print advertisement, it is necessary to examine the motif of piracy and the grinning, armed figure of Captain Morgan that this particular company has banked on. Pirates and the figure of Captain Morgan, in particular, are noted for a liberty and an autonomy in which they simply took whatever they wanted, whether they had to despoil people to do so or not. It is this autonomy that the figure of the Captain has been branded with, and which is denoted both in his name and in the rendering of his image as a marketing tool to appeal to the same sense of strength, freedom, and unmitigated reliance on action that the manufacturers of this ad are attempting to appeal to in viewers to get them to purchase this product.
National Football League is the most profitable sports enterprise. The industry boasts over 100 teams and grosses billions in profits each year. The purpose of this discussion is to analyze this industry using Porter's five forces. We will also provide a company analysis of the Cincinnati Bengals. In addition, the discussion will focus on an analysis between the United States Army and the National Football league. Industry Analysis of the
Labor Unions The National Football League (NFL) is a high profile sports organization that contributes to the large and growing sports business market and is one of the most recognized corporate brands in America. Every Sunday millions of people watch professional football presented by this organization. Commercial slots for these games provides incredible amounts of revenue as products such as jersey's, cable packages and season tickets contribute to this powerful organization.
Sports and Anti-Trust Is the National Football League's Requirements to Enter the Draft a Violation of Antitrust Law? If so why? Why does the NFL think it is not a violation? Defining the AntiTrusts Legislation Sherman AntiTrust Legislation Clayton Antitrust amendment Presidential support The Maurice Clarett Case The NFL's position, The effect is could have on the game. Judge Scheinin's decision Sherman Antitrust Act Clayton Act Basis of Judge Shira Scheinin's Decision Other cases from other Professional sports leagues, like the NBA, that are
Football A recent poll by Harris Poll showed that professional football -- the NFL -- is the most popular sport in the United States. The sport was cited as the favorite by 36% of respondents (SBD 2012). This is up from 24% in 1985. The same poll noted a decline in the popularity of baseball that was almost as severe, that sport dropping from 23% support in 1985 to just 13%
For all intents and purposes, the public benefits which are stated to accompany the development of a football stadium become increasingly less pertinent to a city's bottom line as time passes. The aging of stadiums and the constant development of newer facilities means that with the passage of just a decade, the returns on such attractions as sports attendance, convention attendance and construction employment have diminished or disappeared entirely.
Their activities and support of the foundation; enable the league to demonstrate a higher purpose which is of greater social value. (Ferriter) In the majority of cases, the NFL is using the various high profile marketing events to illustrate the importance of sports in promoting various charity related events. The Super Bowl is the biggest event with it using the game as an avenue to help the community which is
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