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When looking at the advertisement, the first thing that is noticed is large red letters in capitalized font bearing the statement, "GOOD IN EVERY WAY." The rest of the text in the image is small in comparison to this central statement. It is clear that this is the message that is meant to have the most impact on potential consumers. By using red lettering against a white background, the advertisers are using the traditional Campbell's color scheme and adding a secondary message behind the statement. Not only is the ad promising the product's goodness, but the statement is backed up by a company who the consumers trust. In smaller type the following statement is printed: "Spaghettios pasta is as healthy as it is tasty! It's a delicious entree that's low in fat, with a healthy level of sodium and a full serving of vegetables. We start with vine-ripened tomatoes and don't add MSG*, for a yummy choice moms and kids can both agree on." For parents who are health-conscious and wary about what they feed their children, these words are designed to convince them that Spaghettios are an ideal choice. However the asterisk points to additional information at the bottom of the ad, provided in even smaller black type that reads, "*Except for the small amount naturally occurring in yeast extract. 2010 CSC Brands LP." The size of the font is used to show the information that the advertisers want the consumer to come away with. The smaller the print, the less likely it is to be read.

The layout of the advertisement shows a large Spaghettio in the center against a white background. The pasta is oval or halo-shaped, reflecting the "goodness" of the food. In the lower left hand corner of the ad is a bowl of the product filled to the brim of a white bowl. The red of the sauce and the white of the bowl mirroring the colors of the Campbell's soup can and invoking the feelings mentioned earlier. The words "vegetable" and "original" are used to convey that Spaghettios which would seem an unhealthy quick-fix meal is actually a healthy option in a world of fast food. The word original is highlighted in its importance by being a different color. It is surrounded by the color blue. The rest of the ad being red and white primarily reminds the consumer that this is an American company and purchasing a can is akin to being patriotic.

The silent cues of color and layout are designed to show that this is an American company and to bring a sense of nostalgia and patriotism to the potential buyers. The written statements are carefully designed to provide information in a way which would be most likely to get someone to buy. These three aspects work together to convince potential consumers that the Campbell's company is, in a way, a part of the family.