California Pizza Kitchen is a gourmet pizza restaurant that provides unique pizza styles, as well as other entree options, to their customers. The client base primarily orders pizzas, which California Pizza Kitchen gladly caters to (CPK.com, 2011).
California Pizza Kitchen marketing strategies emphasize quality unique pizzas while providing upscale yet casual customer service. The restaurant was founded in 1985 by then-attorney's Rick Rosenfield and Larry Flax, who introduced flavors from around the world (CPK.com, 2011). The products of California Pizza Kitchen are now consumer brands, and the customer base is quite loyal. The company has grown to serve customers at 265 restaurants in 32 states and ten foreign countries (CPK.com, 2011).
The California Pizza Kitchen market has reported a profit margin of 17% in the last twelve months, and aims to raise this number to its five-year average of 19% (Forbes, 2011). With the unique style, advanced customer service, and accessible product line, California Pizza Kitchen will be able to meet this goal.
2.0 Introduction
In this paper, an overall analysis will be completed on the California Pizza Kitchen, a company classified by the North American Industry Classification System (NAICS) as a Sector 72-Accomodation and Food Services business (NAICS, 2011). After discussing Porter's Five Forces and conducting a PEST analysis in reference to California Pizza Kitchen, a reader may understand the company's strength within its industry.
3.0 Porter's Five Forces
Porter's Five Forces is a model that displays how a business is influenced within its own industry. When a business desires to gain an advantage over their competition, they may use Porter's Five Forces -- Rivalry, threat of substitutes, supplier power, barriers to entry, and buyer power -- as a way to analyze how to gain a competitive advantage (QuickMBA.com, 2010).
Rivalry is initiated when more than one business exists within an industry that can provide the same or similar products to consumers. Any business attempting to survive will try to gain competitive advantage above their rivals. The degree of rivalry that California Pizza Kitchen has within the restaurant industry is constantly raising and lowering (QuickMBA.com, 2010)....
PEST Analysis In business and marketing, there are many factors that can affect the business environment from both inside and outside the corporation. Many internal elements can be controlled within the business itself, but the organization has little control over external forces such as politics, the economy, society or technology. The micro-environment and the macro-environment can both affect the way a corporation conducts business (Haughey, 2008). There are distinct differences between the
PEST analysis and comparison of Australia vs. Singapore: Opportunities in advertising Although much of the world suffered severe economic setbacks during the recent global recession, two of the hardiest economies have proven to be that of Singapore's and Australia's. Australia has a projected budget surplus for 2012?2013 and the unemployment rate is expected to fall to 4.75% in late 2011?2012, "around levels consistent with full employment" (Australia, 2010, U.S. State Department). Singapore's
Social Issues Social factors relate to assessing the social, cultural, demographic, and environmental profiles of addressable markets (Sears, 2011). These trends are shaping the way Americans live, work, produce, and consume. Such a dynamic society gives Sears the opportunity to be a trendsetter in its various product categories. Sears currently faces many threats from many different retail chains like Wal-Mart and Target. These stores are beginning to offer customers a single
Moreover, controlling laws are in constant flux, making this area a particularly challenging one for the company. Despite these challenges, people always need groceries and Costco is ready to deliver the goods -- literally -- and these issues are discussed further below. Economic Although Costco enjoys a healthy share of its market, the company has not been immune from the Great Recession of 2008 as reflected in its historic stock performance
2005, Amazon.com released its first generation of the Kindle, a hardware and software device that allowed people to read electronic books (IReadReview, 2010). Since 2005, the Kindle has new competition, including the Nookbook, Sony Reader, and the iPad. As the original mainstream electronic book device, the Kindle will have to struggle to keep its leadership in the hardware and software e-book markets. Studying the economic, social, and technological factors
Amazon Web Services’ Expansion to Russia and Mexico Executive Summary While globalization has posed numerous potential opportunities and threats in the international business arena, many of these opportunities and threats are specific to individual countries (Zhuplev, 2016). Therefore, a country risk analysis becomes a crucial element to consider for companies doing business on the international scale. In this view, country risk analysis has been the subject of extensive research in recent times
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now