The following chart reveals B2B companies' interest in investments regarding several channels. Most of these companies intend to significantly increase investments in website design, social media, virtual events, search engines, email marketing, and paid search. The attention these companies pay to Public Relations and telemarketing seems to remain constant. B2B companies estimate they will reduce investments in direct mail, trade shows, and print advertising.
Source: MarketingSherpa, 2010.
Conclusions
The B2B market is significantly developed in the U.S., while similar markets in Europe are trying to adapt to changes imposed by the global environment. The complexity of the B2B market, of the products that this market focuses on, and of customers' needs requires constant efforts from B2B companies in maintaining their position on the market and in developing their business.
The most important trends affecting this market sector are represented by the use of social media, the increased level of automation, and the measurement of return on marketing investments. B2B companies in the U.S. have acknowledged the impact of social media and have included it into their strategy. B2B companies in the UK do not focus on using social media yet, although they are also aware of its importance.
Increasing the level of automation is another factor that is intended to help B2B companies expand their activity. This is especially helpful for certain types of B2B...
Business Major A major in Business Management seems secure, and yet, it could be easily rendered an obsolete concentration. If Business Management were rendered obsolete, it would have adverse implications on the economy, on issues related to social justice, and on the ability for organizations to thrive. Especially during an economic recession, the need to develop future business leaders becomes apparent. Interviews with successful managers who were once students in an
The narrow selfishness of these terrorists then relate to the well-being of their families in either the positive or negative sense. They engage in suicidal terrorism to either protect their families from the threat of harm, or to provide them with comfort by means of money. On the other hand, Caplan also notes that suicidal terrorism is extremely rare, and is therefore a greater indicator of self-interest among terrorists than
Business communication is mainly used to promote or market an organization as well as its products and service since it incorporates the steady flow of information. Additionally, business communication is not only used in transmitting information within a business but is also used in relaying information between a supply chain. While the supply chain basically consists of the consumers and the manufacturer, business communication is also used to tackle legal
Business Process Management Trends Business Process Trends The author of this report is asked to select a section of the current BPTrends report and select a section that is to be analyzed and summarized. After selection of the section and the ensuing analysis, the author of this report is to then compare and contrast the findings of the BP Trends report with five scholarly journal sources. The section that was selected from
Business environment is mainly characterized by various human economic activities including the production, sale, and purchase of goods and services that are carried out with the main objective of earning profits. Generally, the business environment can be described as a set of conditions that facilitate and promote the human economic activities. This environment is basically comprised of the internal business environment and the external business environment. The internal business environment
Confidence in Hong Kong's legal system is a direct result of its links with the rest of the world. if, in our haste to use Chinese, we change the standard and the meaning of the law, and non-Chinese speakers get pushed out of practice, then we risk losing those links.' The traditional Chinese structure has focused on mediation for civil and commercial cases, with lawyers widely viewed as troublemakers, and
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now