Verified Document

Business To Business Major Trends Essay

The following chart reveals B2B companies' interest in investments regarding several channels. Most of these companies intend to significantly increase investments in website design, social media, virtual events, search engines, email marketing, and paid search. The attention these companies pay to Public Relations and telemarketing seems to remain constant. B2B companies estimate they will reduce investments in direct mail, trade shows, and print advertising.

Source: MarketingSherpa, 2010.

Conclusions

The B2B market is significantly developed in the U.S., while similar markets in Europe are trying to adapt to changes imposed by the global environment. The complexity of the B2B market, of the products that this market focuses on, and of customers' needs requires constant efforts from B2B companies in maintaining their position on the market and in developing their business.

The most important trends affecting this market sector are represented by the use of social media, the increased level of automation, and the measurement of return on marketing investments. B2B companies in the U.S. have acknowledged the impact of social media and have included it into their strategy. B2B companies in the UK do not focus on using social media yet, although they are also aware of its importance.

Increasing the level of automation is another factor that is intended to help B2B companies expand their activity. This is especially helpful for certain types of B2B...

However, this implies a higher cost associated with the use of advanced technology. In addition to this, B2B companies are expected to better assess the effects of their efforts by measuring the return of marketing investments. This is intended to help companies identify the strategic aspects that provide significant profits.
Reference list:

1. Harrison, M. et al. (2010). Why Is Business-to-Business Marketing Special? B2B International. Retrieved January 21, 2011 from http://www.b2binternational.com/publications/white-papers/b2b-marketing/.

2. Koch, C. (2010). Five B2B Marketing Trends. ITSMA. Retrieved January 21, 2011 from http://www.itsma.com/ezine/b2b-marketing-trends-for-2010/.

3. B2B Marketing Trends (2011). MarketingSherpa. Retrieved January 21, 2011 from http://webbiquity.com/social-media-marketing/2011-b2b-marketing-trends/.

4. B2B Marketing Trends Affecting Trade Show Marketers (2010). Retrieved January 21, 2011 from http://www.skylinetradeshowtips.com/7-b2b-marketing-trends-affecting-trade-show-marketers/.

5. B2B Barometer Reveals Improving UK B2B Market (2010). The Institute of Direct Marketing. Retrieved January 21, 2011 from http://www.theidm.com/about/press-releases/b2b-barometer-reveals-improving-uk-b2b-market/.

6. B2B Marketing Trends (2010). Retrieved January 21, 2011 from http://www.focus.com/questions/marketing/b2b-marketing-trends-what-are-biggest-trends-b2b-marketing/.

Sources used in this document:
Reference list:

1. Harrison, M. et al. (2010). Why Is Business-to-Business Marketing Special? B2B International. Retrieved January 21, 2011 from http://www.b2binternational.com/publications/white-papers/b2b-marketing/.

2. Koch, C. (2010). Five B2B Marketing Trends. ITSMA. Retrieved January 21, 2011 from http://www.itsma.com/ezine/b2b-marketing-trends-for-2010/.

3. B2B Marketing Trends (2011). MarketingSherpa. Retrieved January 21, 2011 from http://webbiquity.com/social-media-marketing/2011-b2b-marketing-trends/.

4. B2B Marketing Trends Affecting Trade Show Marketers (2010). Retrieved January 21, 2011 from http://www.skylinetradeshowtips.com/7-b2b-marketing-trends-affecting-trade-show-marketers/.
5. B2B Barometer Reveals Improving UK B2B Market (2010). The Institute of Direct Marketing. Retrieved January 21, 2011 from http://www.theidm.com/about/press-releases/b2b-barometer-reveals-improving-uk-b2b-market/.
6. B2B Marketing Trends (2010). Retrieved January 21, 2011 from http://www.focus.com/questions/marketing/b2b-marketing-trends-what-are-biggest-trends-b2b-marketing/.
Cite this Document:
Copy Bibliography Citation

Related Documents

Business Major a Major in Business Management
Words: 1541 Length: 5 Document Type: Interview

Business Major A major in Business Management seems secure, and yet, it could be easily rendered an obsolete concentration. If Business Management were rendered obsolete, it would have adverse implications on the economy, on issues related to social justice, and on the ability for organizations to thrive. Especially during an economic recession, the need to develop future business leaders becomes apparent. Interviews with successful managers who were once students in an

Business Communication Is Mainly Used to Promote
Words: 880 Length: 3 Document Type: Essay

Business communication is mainly used to promote or market an organization as well as its products and service since it incorporates the steady flow of information. Additionally, business communication is not only used in transmitting information within a business but is also used in relaying information between a supply chain. While the supply chain basically consists of the consumers and the manufacturer, business communication is also used to tackle legal

Business Process Management
Words: 1645 Length: 5 Document Type: Term Paper

Business Process Management Trends Business Process Trends The author of this report is asked to select a section of the current BPTrends report and select a section that is to be analyzed and summarized. After selection of the section and the ensuing analysis, the author of this report is to then compare and contrast the findings of the BP Trends report with five scholarly journal sources. The section that was selected from

Business-To-Business Marketing Environment and Critically Analyse...
Words: 2643 Length: 7 Document Type: Essay

business-to-Business marketing environment and critically analyse them, with special reference the UK market in Europe Identify the major trends in the business-to-business marketing environment and critically analyse them, With special reference the UK market in Europe Of the many trends in Business-to-Business (B2B) marketing, the most significant are social media, the continual growth of globalization, supply chains, outsourcing, green marketing and data driven marketing. Taken together these trends are completely redefining the

Business World, Just As Work
Words: 939 Length: 3 Document Type: Case Study

Instead, the idea is to use the 360 as another tool, specifically to understand the manner in which different functions are perceived -- in all directions, horizontal and vertical. It is more likely that an effective approach to the instigation of 360 would be 3-4 measurements: (1) Not Effective, ( 2) Marginally Effective, (3) Effective, and (4) Very Effective. This would allow the tool to be an open dialog

Trends and Best Practices in HR
Words: 1767 Length: 5 Document Type: Term Paper

Business, Legal and Financial Environment SEIIC is in a technical insurance business. While the business has changed from its traditional characteristics since 9/11, those changes were not outlined in the case so we actually know very little about the challenges that the company is facing in the industry today, just that they are struggling. The business environment is getting more competitive. This could mean that there is competitive from foreign

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now