Business to Business Communication Processes
Three B2B Messages:
Today, the Business to Business (B2B) communication process is shifting according to changes in the way that businesses gather and distribute information. With the technological advances and user predilections driving the changes in web-bound information consumption, most businesses are giving a great deal of attention to Social Networking forums. B2B messages have found broader communities and more clearly defined targets through such venues. So is this demonstrated by the examples presented here, drawn from LinkedIn, Facebook and Twitter respectively.
LinkedIn is a B2B environment driven by professional purposes, using the social networking technologies pioneered by MySpace and Facebook and applying them to business and employment priorities. So is this demonstrated by the message on TMPWorldwide's profile page (http://www.linkedin.com/company/tmp-worldwide/careers?trk=holicm). The purpose of the B2B message here is to identify the company to the community of potential clients. The message centers around the firm's mission and the services provided, with particular description of its use of digital media strategies to help hiring companies create and distribute recruitment advertisements. Thus, the sender is the company in question and the receiver is a community of potential clients distinguished by the need to use outsourcing to recruit personnel. A LinkedIn does not use outside advertising on its professional pages, there is no noise to distract from the message, though it may be said that the ability of users to monitor the number of followers and fans of a page may influence the way a message is received. Similarly, Followers and backlinks serve as a mode of community-bound feedback demonstrating traffic and interest generating in the environment.
Facebook uses a very similar strategy, creating an environment of networked users. A distinction here is that the community is not strictly professional in nature, though it is considered increasingly necessary for the professional firm or individual to host a Facebook page. To this end,...
This can alleviate taking on a supplier who may be very risky and not capable of delivering on orders in time to meet customer orders (Hammermaster, 22). Supply chain management systems, once extensively used in larger businesses, has become pervasive in small businesses to the retailer level as they deliver major gains in profitability over time. B2C Technologies as the Foundation of an e-Business Strategy Any e-business strategy today needs to
Business Information Systems Advantages Internet Electronic Commerce The Internet has much to offer companies like FedEx and UPS. More and more businesses like FedEx and UPS are realizing the long-term advantages and benefits they stand to gain from engaging in electronic commerce. For one companies like these can handle scheduling, shipping and tracking all using the World Wide Web. E-commerce offers businesses several unique advantage, none the least of which is the
A favorite target for conspiracists today as well as in the past, a group of European intellectuals created the Order of the Illuminati in May 1776, in Bavaria, Germany, under the leadership of Adam Weishaupt (Atkins, 2002). In this regard, Stewart (2002) reports that, "The 'great' conspiracy organized in the last half of the eighteenth century through the efforts of a number of secret societies that were striving for
This is an essential requirement of their roles in an organizations s they progress to more senior positions over time (Nejmeh, 1994). Mastery of complex software is a critical aspect of how members of this market segment continually improve their marketability and also gain greater options for career transitions into senior management. In selling to this segment, it is imperative to not just sell at them, but to educate
B2B Communication Analysis Communication between business organizations is often taken for granted. The correspondences that pass between corporations, charity groups, non-government agencies, political bodies and small businesses are frequently composed and distributed with little consideration to the manner in which the corresponding company has been represented. However, today, with the increased interdependence of commercial entities coming to define the business world -- especially via web and social media outlets -- verbal,
B2B Correspondences and Analysis To Whom it May Concern: If we could request a moment of your time, I believe we can make it very worth your while. I'm contacting you today on behalf of ABC Company, a firm with over 25 years of experience in our shared industry. In the last ten years, our company has experienced tremendous growth, beginning several new productions operations abroad and transitioning to the highest standards
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