In addition to the fact that it reveals the strongest benefits, it also has the advantage that most of its limitations can be easily overcome. In this order of ideas, both time and resource consumption can be reduced by using the previous FedEx campaigns. This strategy does not imply a lack of creativity and originality, but it is based on several advantages, as follows: Along its existence, parent company Federal Express has created numerous marketing campaigns which have managed to attract both employees as well as customers -- this expertise is vital for the success of the Kava-based subsidiary, Pacific Express

FedEx still possesses its previous campaigns and can readjust one to suit the recruitment requirements of PacEx

The endeavor would materialize in the benefits of reduced time in creating a new campaign, combined with the decade long expertise of FedEx

The campaign would be modified and adjusted to the current needs of the Kava-based subsidiary, meaning as such that the advertisements would be personalized in such a manner that they attract personnel in the Kava offices

Finally, there is the limitation of increased resource consumption...

In this light of events, lower costs with training would only be achieved for the second alternative, which is however not the most viable solution. Additionally, the company is already prepared to train its new workforce and the fact that the manpower recruited through marketing campaigns requires training does not in its essence represent a limitation
This solution seems the most viable one for the time being as it combines the benefits of rapid applicability as well as the possibly to rely on corporate experience. The cost-benefit analysis has revealed this through the identification of the gains and inconveniences pegged to each alternative solution in the meaning of making them more obvious and simplifying the decision making process.