It is projected that at least 10% of the individuals receiving the survey will respond. There are a variety of reasons for using qualitative methods in a study such as this one. Even though there are drawbacks to the qualitative method including (but not limited to) the fact that respondents are not known and could be lying, the responses are very subjective, and the questions themselves are quantitative in nature,

Business research process is unique in that it may be tailored to individual types of organizations and their needs. For example, business research for a large, multinational pharmaceutical company would have slightly different needs than that a local fast-food franchise group. However, there are six basic steps that most every business research project should cover: Appraisal -- Before any research can be done, it is important to do an honest assessment

Business Methods In order to study career aspirations, a survey of fifteen students was conducted to determine what level the student expected to achieve as their highest level. The students polled were all business students. The unit of analysis was scalar, with the options reflecting hierarchical levels within a corporation. The results of the survey were as follows: Executive Upper Management Middle Management Lower Management Non-Management These results show that business students have a wide range of

One business research method that has been used to good effect by some companies is the data envelope analysis methodology developed by Charnes and his colleague (1978, cited in Marcoulides at p. 122). According to Marcoulides (1998), "This method is used to evaluate the relative efficiency of a set of decision-making units (DMUs)" (p. 122). The term "decision making unit" was coined by Charnes and his associates to describe a

Business Research Problem: Retention of Customers The first 'problem' or challenge for any business organization is to bring customers through the door. Only then can the sales staff can encourage customers to purchase the customer's first taste of the product or service that the business is providing. However, bringing in new customers is only the first step in running a successful operation. One must also retain customers and create a loyal

Business Research In need of research on a variety of items I approached the internet in search of what was needed. The information I was in need of included data concerning; 1) financial needs, 2) regulatory issues, 3) SBA information, 4) offices supplies and equipment, 5) print costs for literature, and 6) current tour offerings. I discovered that the financial needs for my travel agency would be relative minimal based on the