Business Research
The unethical research behavior discussed was conducted by Wyeth, and is symptomatic of the systemic issues that the pharmaceutical industry has with respect to research. The article details a case involving Wyeth that resulted in class action litigation. The ethical issue in this case is fraudulent research. The allegation is that Wyeth fabricated research by using "vendors to produce ghostwritten manuscripts and place them into medical journals." The research produced was therefore entirely fraudulent, but passed off in medical journals as legitimate research. The objective of placing this research in the journals was to legitimize the new drug that Wyeth was about launch, Prempro, a menopausal hormone therapy.
The larger issue is publication planning, described by Fugh-Berman (2010) as "the process by which pharmaceutical, biotech and medical device companies produce and release articles in medical journals and posters at meetings to establish key marketing messages." These companies use academics to produce the articles. For both the company and the academic, such practice represents a significant breach of ethics. The ghostwriters have a duty of care as academics to only produce research that stands up to academic rigor, but instead are falsifying results to match pre-determined marketing messages. For the companies, they also have a duty of care to their customers and to the FDA to only sell products that have a tangible benefit, and one that the...
Unethical Business Research Practices What unethical research behavior was involved? The antitrust case brought by Wal-Mart and other retailers against Visa and MasterCard in the U.S. Eastern District court, was settled in 2003 for $3 billion and primarily involved a dispute concerning the efficient pricing of access to payment information, including security data that confirmed or refuted the transactional identities of cardholders (Roberds & Schreft, 2009). In their pleadings, Wal-Mart and other
Unethical Business Research Conduct Business research is conducted for many reasons that are dependent on intended recipient of the research. For business marketers, research might include customer surveys of focus groups. When the research is for the development of a product, it can have a scientific basis and when it comes to stakeholders the research may include financial projections. This paper will therefore look at an article that focuses on some
If she decides to give the results to the company that is sponsoring her, it is her responsibility and she is liable of suffering the consequences. In order to avoid ethical issues, Jane could organize these interviews as concerning consumers, as a statistical survey that she can publish in the university's newspaper, therefore becoming public knowledge. The identity of the surveyed restaurants should be concealed, otherwise it is unlikely that
Unethical Leadership Leadership is not an inherited gift or a family heritage. Becoming a leader is a deliberate and planned process of personal and professional development that must be carried out experientially. It requires one to have the courage to say both "yes" and "no' to an everlasting chain of large and small tests. In order to become a true leader, one must be prepared to define his/her values, character, and
Unethical Behavior Memo Attention: Management This memorandum is in response to recent inquires made concerning the suspected continuance of unethical practices within the company. As you are undoubtedly aware, unethical behavior can be extremely detrimental to a company's future. It makes performance exceedingly difficult to measure, and it can cause various crucial entities within a company to malfunction, thus effectively crippling the firm's ability to operate and meet the needs of clients
Business Marketing brand manager was quoted as saying, "You may think you define your relevant market." Comment. Brand management, as a recognized organizational objective, is attributed to Neil McElroy in 1931, who was then a junior marketing manager assigned to advertising Camay soap, and who later become Procter & Gamble's CEO. The intended purpose of brand management was to solve sales problems through the use of research to understand weakening sales
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