Business Research Problem: Retention of Customers
The first 'problem' or challenge for any business organization is to bring customers through the door. Only then can the sales staff can encourage customers to purchase the customer's first taste of the product or service that the business is providing. However, bringing in new customers is only the first step in running a successful operation. One must also retain customers and create a loyal base of income for the organization.
The medical industry is a vital part of the nation's economy. But it is also an industry that often has customer satisfaction problems. Some of these are no fault of the individual office's, medical insurance companies are to blame. But a company must also look within itself and do some soul searching when there is an imbalance in the quality provided by one department and the other department. When two departments appear to be at odds, the company must realize it is not only the industry that is to blame.
The MRI company that I work has a sales department that consistently meets its benchmarks and quality control standards for drawing in new customers. However, the operations department's lack of organizational skills often results in the company losing accounts because of poor service and because of the operation's department's poor attitudes towards customers. The operations department puts the customer last rather than first, in contrast to the sales department.
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Customer Loyalty Affecting Customer Loyalty Customer Grade Course This research study introduces a comprehensive conceptual framework of customer loyalty within the retail sector. It emphasizes on the perceived loyalty amongst fast moving consumer goods and attempts to explore the moderating effects of the various different factors that might influence them. The researcher will begin by creating an understanding of the term "customer loyalty" and its significance importance in the retail sector. Additionally, the researcher
Sampling Design The study will utilize random sampling technique at three different grocery locations. The researcher will administer the study to customers who are shopping at the store. The researcher will ask the customer questions about what influenced their decision to shop at that particular store that day. Data Collection Method The primary data collection method for the study will be quantitative. Quantitative study methods are most useful when the data can be
The communication system may be able to facilitate the transfer of information, but an essential component of a CRM system is the transfer of responsibility. Somebody at the company must be responsible for every customer issue that arises. This is the only way that the company can ensure that its customers' needs are truly being met. Because of this need for responsibility, it is essential that customer relationship management
Customer Satisfaction as a Kind of Nonfinancial Performance Measure The Effect of Using Customer Satisfaction as an Integral Performance Measure, as evidenced by Chinese Manufacturers Challenges to manufacturers as well as many other business structures are significant and often carry a great deal of weight in decision making and future business success. Performance measures are also often focused singularly on financial performance, ROA, ROE i.e. how much revenue the organization has received
Even customers who are satisfied with something do not always return to that specific business, especially if the business is somewhat out of the way or relatively inconvenient to get to (Jackson, Cunningham, & Cunningham, 1988). Customer loyalty is generally thought to be achieved when a customer returns to buy something that they have bought before from the same company (Jackson, Cunningham, & Cunningham, 1988). There are many other ways
From a performance analysis perspective, costs of alternative support channels are first evaluated, followed by the key performance indicators (KPIs) typically used in financial services organizations to measure the performance of their online initiatives, most notably, websites. Following this discussion of performance analysis there is an analysis of resource availability and allocation of resources. Performance Analysis From a cost-per-incident analysis, the following table presents findings from Forrester Research specifically in measuring
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