¶ … MICE would be best suited to their location and why.
The country that I choose is Bogota Colombia. Of the MICE acronym, I choose to hold conventions and Exhibitions in Bogota
Conventions
Bogota is a prime destination for conventions with a string of convention centers specially established for its constant stream of arriving visitors. Well-known convention centers include the Centro Ferial de Convenciones Corferias, Centro de Convenciones y Eventos Cafam, and the Centro de Convenciones Gonzalo Jimenez de Quesada (Bogota, my city!).
The site "Bogota: convention Bureau" reports that Bogota 2015 will have a new international convention Centre, and this will be a good opportunity to enrich its MICE Market. They will also they have new international airport which benefits the business travelers making air travel easier for us to arrive there and to attend conventions there.
Bogota too is a place that will attract visitors since it is a sensual and scenic place that offers gourmet cooking, music, dancing, cultural attractions, and a vibrant nightlife. The city was placed 54th in the 2010 Global Cities Index, (foreignpolicy.com.) and is listed as global city of the Beta+ kind by the GaWC (lboro.ac.uk), The Beta+ is one of the highest rankings indicating the importance of Bogota as one of the central world cities and profitable to other countries in terms of trade and commerce.
Its hotels, many of them clustered in the area, have aggressively promoted themselves for tourists (including corporate visitors) and offer a mix of culture and arts. The area too has a huge infusion of hostels all of which are helpful for visitors who intend longer stays. For those who intend stop-overs, Bogota conveniently has hotels sited near its El Dorado International Airport in the Ciudad Salitre district. Supplementary to all of this, and servicing the growing number of tourists has been the internationally-renowned premier hotel chains that have arrived in the city -- such as Marriott, Hilton, Radisson, the Sheraton Hotels and resorts, and NH Hoteles, - since the 2000s (Bogota: convention Bureau.). Visitors to these conventions may be concerned with Bogota's notorious crime reputation but crime has noticeably declined due to strenuous efforts to eliminate it. In the mid-1990s, Bogota was considered one of the most crime-ridden cities in the world (Comunidad Segura. (14/02/2007)). As recent as 2007 however it experienced only 1,401 murders per 100,000 inhabitants (ibid). This has largely been a result of the government's innovative and integrative "Comunidad Segura" policy.
Exhibitions
Bogota is a multicultural and cosmopolitan city. This means it showcases a diverse audience some of whom will potentially be interested in the exhibitions.
Bogota too is a corporate city which supplies greater possibility that our exhibitions and conventions will be attended. Bogota is the largest city in Colombia, and among the 30 largest cities of the world. Adding to its possibility of interest in our exhibitions is the fact that the people seem to be culturally minded: Bogota is renowned for its many universities and libraries -- it is, in fact, known as the "The Athens of South America" (Rincon, pdf). In 2007, the city was nominated as World Book Capital by UNESCO (Bogota: I love the city! Culture of Bogota), and that same year it was called Cultural Capital of Ibero-America by the UCCI (Union of Capital Cities in Ibero-America) -- the only country to receive that ttile twice (it also received it in 1991) (ibid.)
Its racial and ethnic population includes people of Mestizo origin (mixed Amerindian and European descent). They also have a large sampling of Europeans (mainly Spanish) as well as a large Middle-Eastern population (mainly Lebanese and Syrians). Some African-Americans have also chosen Bologna as a place to settle.
Aside from its local population, we can also expect tourists to attend the exhibitions since tourism has become popular there largely due to the government's intensive efforts to attract it by improving safety and infrastructure and by launching aggressive publicity campaigns. In 2007, the Instituto Distrital de Turismo (District Institute of Tourism) was also established and has succeeded in making Bogota a sustainable tourist attraction.
Which marketing tools will you use to market the destination and why."
We will use social media to market the destination. This is because social media is one of the most popular and accessed tools today seen by all on a global scale. Of the social media tools used, we will set up a blog and website and possibly use Facebook and Twitter too.
We will also promote our projects via television (the city has several local and multiple satellite stations) and major radio networks and advertise them...
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