Pricing Strategy
In the construction industry, the price of the products used in this activity is very important. This is because contractors require large supplies of such products. Therefore, they are trying to find the smallest price for the highest quality. The company provides cost effective products. This means that these products of high quality can be purchased at smaller prices in comparison with the prices of competitors.
Promotional Strategy
The company's promotional strategy refers to advertising on construction magazines, local newspapers, and direct mailing to companies in the construction business. In the case of products directed towards homeowners, the company intends to develop TV and radio ads. Several bonuses can be provided to customers that purchase several products from the company in order to increase demand for such products.
Financial Strategy
The company has introduced 12-month special financing on all its products. They have also started this year servicing commercial accounts with tile and stone restoration. The company projects a 30% increase in sales with the new kitchen and bath center and our commercial servicing accounts.
Projected Income
Cash sales - $2,095,678
Liabilities - $38,078,456
Cash spending - $520,783
Other spending - $20,679
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