The company is also capable of providing consulting services. There are many customers who do not fully understand how solar energy systems function and can benefit from the consulting function. Consulting will also act as a marketing tool, driving customers to our sales and installation business.
In the early stages, the business is expected to be small. The partners will be responsible for the company's work in the early stages of development. The staff will number three. However, because we view the market as being subject to rapid growth, it is expected that the company will be able to grow rapidly. There are contingency plans in place to help shepherd the company through a rapid growth process.
During the launch phase of the company, a small office will be required to support the back office function. One receptionist/dispatcher/bookkeeper will be required to work in the office part-time to assist the partners. Supplies needed to build the business will need to be acquired. At the office, this will include office furniture and equipment, including lap tops for the technicians. A truck will be required -- a pickup is fine -- and should be painted to serve as a mobile advertisement for the business. As well, the partners will require tools in order to perform installations. These supplies, except for the truck, will cost in the area of around $10,000. The truck could cost between $15,000-$30,000 depending on the availability of a quality used vehicle (i.e. On that is devoid of physical defect, which would detract from the image that the company is trying to project). This gives a total supply cost of $25,000-$40,000.
The partners in the business are Paul Smith and Marcin Bakula. Smith, 25, is a licensed solar panel installer with five years of experience in the industry. His primary role in the company will be in the installation, consulting and service functions. Paul will have some managerial input, especially with regards to technical matters. Paul will have 50% of the equity in the partnership. His work experience is primarily in solar panel installation. Paul also has customer service experience from prior part-time work and has dealt directly with customers on technical issues during his tenure in solar panel installation. Paul has the blessing of his previous employer in this venture and is not subject to a no-compete clause.
Marcin, 23, will be in charge of the business aspect of the business. His role will be split between time at the office and time on the road. Marcin will manage the sales function acting as a liaison with both customers and potential customers. Marcin will also perform the management functions at the company, including the hiring of the office staff, the preparation of budgets, the handling of governmental paperwork, accounting and other business functions. Marcin is finishing his undergraduate degree in business administration. This included coursework on running small businesses, accounting, marketing and management. Marcin's work experience is in retail sales and customer service, giving him strong interpersonal experience and the ability to close sales and to offer a superior level of customer service. Upon completion of the degree, Marcin will move full-time into the launch of Connecticut Solar Energy. Marcin will have 50% equity in the venture.
Operations Plan
The company is going to be operated on a split mobile/office platform. The office will be the center of customer contact and will be where records are kept. The office will be located at 331 New London Turnpike in Glastonbury, CT, in a small office visible from the road. The office will contain a fireproof safe and other security measures in order to protect the company and its most important information.
The two partners expect to spend most of their time on the road, meeting with and servicing customers. To facilitate this, they will be in constant contact with the office and with each other. The use of mobile technology -- laptops, Blackberries -- will allow for them to be on the road without compromising the flow of communication. This use of mobile communication will allow them to service a broader area than would otherwise be possible for such a small company. The service area is expected to be roughly the state of Connecticut, although the primary market will be in the greater Hartford area, including New Britain, Manchester and west to Bristol. The population of this area is approximately 1.2 million and the state's population is 3.5 million. Business is expected to be concentrated in the Hartford area, in particular in the suburbs, which have a greater concentration of wealth than in the...
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