VIVID has been receiving a lot of enquiries every week enquiring the causes regarding selling the product for 10% of the price charged by Estee Lauder for a comparable Retinol cream. We provide our answer that we have tested our Retinol against theirs and our cream wins by a large margin. However, we lack the marketing savvy of Estee Lauder which is beneficial to our clients. Majority of the large cosmetic companies give greatly publicized anti-aging wrinkle cream. What they are unsuccessful in disclosing that these products speed up the aging process of the skin and increase the risk of skin cancer. Clinical studies in the U.S. And Europe demonstrate the effects of these skins to be short-term based and cause damage in the short-term and an important factor of aging of skin in the long-term. (Retinol Wrinkle Treatment, 2 OZ) VIVID has received testimonials from several users who have vouched for its safety acknowledging that VIVID is the best and they have found it not only to be pleasant to use, but far more efficient compared to any other cream which they have used. One more testimonial says that it is the best out of all anti-aging creams the user has ever experienced. The user goes on to declare that that she has spent quite a lot on other creams from our competitive...

Another user has to say that VIVID not just makes the face look smoother, but it makes the customer feel better with it on. The product is non-greasy and thus it does not appear shiny. She narrates that she does not wear powder or base on a regular basis, but it makes her feel better and will not have to worry of running the risk to worry about turning shiny at day time. (Retinol Wrinkle Treatment, 2 OZ) Thus the product would prove beneficial to its customers.
References

Breindel, Barbara. B-111R Drugs & Cosmetics for Aging Baby Boomers: A Surging Market.

March, 2002. Retrieved at http://www.bccresearch.com/biotech/B111R.html. Accessed on 30 July, 2005

Enhancing Lives. Retrieved at http://www.inamed.com/investors/pdf/Inamed_AR_2002.pdf. Accessed on 30 July, 2005

Retinol Wrinkle Treatment, 2 OZ. Retrieved at http://www.youngagain.com/retcream60iu.html. Accessed on 30 July, 2005

Oriflame Annual Report 2004. Retrieved at http://hugin.info/134730/R/990023/148707.pdf. Accessed on 30 July, 2005

Who Looks Good For Their Age? We Do! Say 30 to 50-year-olds. Retrieved at http://www.jnj.com/news/jnj_news/20020306_1523.htm. Accessed on 30 July, 2005