Verified Document

Business Plan Old Navy Business Term Paper

High magazine readership of fashion and lifestyle magazines including Self, Shape, Lucky, InStyle and Glamour.

That fit the following psychographic and attitudinal segmentation profiles:

Social, mobile, active, valuing style and career, with a strong interest in alternative and pop music. The proposed partnering with the musicians mentioned earlier will strengthen and amplify the branding of unpretentiousness and being real about who one is.

See friends and time spent with them as a sanctuary and time to relax; clothes to fit this lifestyle and attitude are comfortable, stylish and affordable

Integrated Marketing Campaign and Strategy

Media Mix

The following are the suggested media sources to use for the revised branding message. Print Advertising - Self, Shape, Lucky, InStyle and Glamour all need to be targeted with the initial advertising stressing the new branding.

Internet Advertising and New Web Site - it's essential that an entirely new website stressing the values of authenticity,...

The values inherent in the brand need to be mentioned; nothing on price or sales in this initial repositioning effort.

Cite this Document:
Copy Bibliography Citation

Related Documents

Business - Advertising Media Plan
Words: 1483 Length: 5 Document Type: Thesis

The aspect of Steve and Barry's marketing strategy that emphasizes comparable quality for lower prices than its competitors appeals very directly to all parents who pay for their children's clothing. Whereas teens and young adults respond most positively to any association between products and popular celebrities and sports figures endorsing them, their parents are practically oblivious to those connections, except perhaps to the extent they realize that products associated with

Evolution of the United States Navy
Words: 2436 Length: 8 Document Type: Research Paper

Navy An Historical Account of the United States Navy, 1775-Present The history of the United States Navy should be divided into two parts: the first part consists of (roughly) the Navy's first 100 years; the second (and modern) part follows. It is the difference between the Old and the New, the days of sailing ships and the days of industrial and technological advancement so astounding that the "Old Navy" must now surely

Business Plan for Solar and
Words: 1692 Length: 6 Document Type: Business Proposal

Mounted on the side of the pole are 2 solar panels made by F3 Solar that are capable of generating up to 80 W. Of power. -No lamp changes -- sealed for life. -Fully controllable with excellent colour rendition -Multi combination outputs. -Remote electronics. -LED Life expectancy -- 25 years + Prices vary by distributor Green Column (http://www.wirefreedirect.com / green_column.asp) The wind and solar powered solution delivers free, renewable energy which is stored in a battery ready

Social Business and Retailer
Words: 12746 Length: 50 Document Type: Dissertation

business2community.com/social-media/2012s-ten-worst-social-media-Disaster-0370309 Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally. Concept of Social Business Concept of Social Business with Retailers Social Media and Retailing Best Practices in Administering Social Media There is a growing body of research that confirms that companies of all sizes and types can realize a wide array

Gap Inc Sales Plan and Promotion
Words: 543 Length: 2 Document Type: Research Paper

Sales Plan for Gap Inc. Gap Inc. is a U.S. multinational company specializing in the clothing and accessories product. The company major brands are Gap, Old Navy, banana republic, INTERMIX and Athleta. (Gap Inc., 2014). By 2008, the Gap Inc. has 3,076 stores globally and 130,000 employees where 2,551 employees are located in the United States. The Gap Inc. designs its clothes for the younger generation and fashionable clothing, which

Marketing Plan for Digital Camera
Words: 4433 Length: 13 Document Type: Assessment

The approach Sony continues to take is one of concentrating on continual process improvement to become more agile and resilient in the face of environmental factors (Olenick, 2010) while at the same time seeking to comply with national requirements for sustainability and green initiatives including supply chain compliance (Svensson, 2009). Legal Factors -- Sony has a culture that embraces learning as a virtue, and continually strives to gain insights from

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now