Business Plan
Marketing Business Plan
This proposal is a precursor for a fully evaluative marketing business plan. It will be used to create a dedicated and focused marketing campaign that aims to increase the overall sales of our new fuel efficient vehicle. The proposal seeks to offer a sound plan to increase vehicle sales through a combined sales and marketing approach.
The need for this more aggressive marketing campaign arose after management discovered that the overall cost per unit greatly exceeded expectations and would therefore require a much greater levels of sales success. To achieve these higher levels of sales success, we will more than likely be required to clearly define a unique niche consumer base. The objective of this proposal is to create a viable blueprint for designing a marketing strategy and then using it as the foundation for a successful marketing campaign that increases vehicle sales.
Keys to success
The proposed marketing plan will focus on the basics...
Business Plan Proposal: The Ducks Poker Room Business Plan Proposal: The Ducks Poker Room Executive Summary/Company Description The Ducks Poker Room will be a new for-profit gaming club primarily hosting players of versions of the card game known as "Poker." The Ducks Poker Room will also offer alternate games, including but not limited to promotions for prize pools involving tickets to college basketball and football games. Finally, The Ducks Poker Room will host patrons
Through acquisitions of Ben & Jerry's Homemade Ice Cream and Good Humor-Breyers Ice Cream, the company has grown to dominate the entire frozen desserts market within the U.S. And has a significant share globally as well. All of these competitors however have taken the traditional approach to frozen yogurt, offering only a very limited set of flavors, most often the most popular in their other products to save on
2009 2008 ART 8.54 8.84 ACP 42.74 41.27 Iturnover 15.13 14.23 Inventory Age 24.12 25.65 Comments: Ford shows unfavorable activity ratios, which is indicative of the fact that the company is using its assets efficiently to meet financial requirements. All measures, except ART improved over time (from 2008 to 2009). 2009 2008 Debt/Equity 2.04 1.62 Debt/Assets 0.40 0.36 TIE -2.35 2.25 Comments: Ford uses debt heavily to finance the growth of the company. Overall the company is servicing the debt well and is stable over time, even though the loss in 2009 has affected the capital
Threats The biggest threat is represented by the company's competitors. It is difficult for the company to compete with large construction companies that can provide smaller prices, and larger teams of workers. In addition to this, SES is a subcontractor and depends on larger companies. Marketing Strategy Product Strategy The company's product strategy is based on providing high quality services. In the construction business it is difficult for a small company like SES to
Marketing Plan for Combined Home and Cell Phones: Home and cellular phones have transformed the communications arena since they have revolutionized the perceptions of people regarding voice communications. Traditionally, home phones have been the most commonly used tools for voice communications while cellular phones remained inaccessible to many customers because of their high costs. However, in the past few years, both home and cell phones have been widely used as communication
Marketing Plan Proposal English as a Second Language (ESL) School in China Mission Statement -- Striving to provide accessible, high-quality, and affordable ESL education to individuals in China, with an aim to prepare students for education and work opportunities both within China and abroad. Team Members -- The school will be staffed by a principal, a vice-principal, a public relations consultant, as well as several teachers. Al staff will be recruited from within
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