OrganiGram Holdings has a few strengths on which is can draw in order to thrive in the post-legalization market. The first strength lies in the cultivation talent. The company has been producing for the medical market for several years, which means that it has developed competency in the agricultural side of the business, producing different strains that deliver particular medical results. This talent will be important going forward into the legalization era. Further, the company has been able to develop competency in the manufacture of edibles. This market is particularly lucrative in US states that have fully legalized cannabis – being able to deliver products with a specific THC or CBD level, in a variety of formats including mints, cookies and bars, is essential to being competitive in the recreational marketplace. The business savvy of the ownership group is another strength, because when the recreational market opens up there will be tremendous opportunity for the first movers in the business. If the trends in places like Colorado and Washington hold in Canada, then there is exceptional opportunity to build a nationwide brand name for high-consistency products with national distribution. It does, however, take a particular amount of production, distribution and marketing savvy to execute a nationwide strategy across Canada. Even large grocery and drug store chains tend to be regional – there are actually...
Thus, a high level of business savvy will be the only way that this company can navigate the different provincial regulations that will come with nationwide recreational cannabis.References
Castaldo, J. (2017) How big is Canada's pot market, really? Macleans. Retrieved November 24, 2017 from http://www.macleans.ca/news/canada/how-big-is-canadas-marijuana-market-really/
Crawley, M. (2017). Marijuana economics: predicting Ontario's legal pot market. CBC News. Retrieved November 24, 2017 from http://www.cbc.ca/news/canada/toronto/marijuana-ontario-price-market-sales-1.4298311
Zochodne, G. (2017) Amid the green rush, suits are taking over Canada's cannabis industry. Financial Post. Retrieved November 24, 2017 from http://business.financialpost.com/commodities/agriculture/amid-the-green-rush-suits-are-taking-over-canadas-cannabis-industry
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