¶ … Business Plan for Main Golfing Outlet
Company Description
Keys to Success
Products and Services
Marketing Plan
Marketing Focus
Retail Market
Target Markets
Web Success
Golf is a game that can be enjoyed by anyone, regardless of size, shape, or age. For this reason, it has become one of the most popular sports and leisure activities in the United States. Main Golfing Outlet aims to target audiences of all ages, groups, skills and genders. Main Golfing Outlet chooses only the most technologically advanced golf clubs to sell to our valued customers.
We are aware that there are many stores and websites that sell golfing merchandise. However, they do not cater to golfers of all skill levels and backgrounds. At Main Golfing Outlet, improving customers' games is our only business. We are dedicated to selling our customers the best products for their individual needs. With many years of experience, and a gentle approach in an unhurried environment, we will coach our customers through their shopping experience. Our strong commitment to client satisfaction is showcased by our money-back guarantee.
Company Description
Main Golfing Outlet is a small business aimed at bringing a smile to every golfer's face when they see how wonderful their new equipment is. Our goal of superior customer service and satisfaction will take dedication on the part of all staff members and vendors. The vision manifests itself in three ways:
Selling the same outstanding quality results time after time.
Be recognized as the top golfing merchandiser on the Web.
Be steadfast to our commitment for customer service and satisfaction.
Keys to Success
Our keys to success will be providing high quality merchandise, competitive pricing, and excellent customer service as our hallmark.
Main Golfing Outlet is currently located in San Francisco, CA. We will have a staff of twelve, with plans to expand to a full-time operation within the next five years. The company is established as a home-operated, part-time sole proprietorship. It is the intention of the company to develop sales and broaden the client base so as to become a full-time business. The company will offer a full range of golfing merchandise.
The founder of Main Golfing Outlet has a long history as a golfer and business owner. A graduate of UC Berkeley's Haas Business School, his business and e-commerce skills are impeccable. The founder owns all of his technical equipment; therefore, only minimal financial outlay is required for the merchandise. Because Main Golfing Outlet is a home-based business, overhead is low. Salary for the owner will be withdrawn from the year-end funds once the business is established and profitable. The owner is investing $10,000 from his personal savings, along with another $10,000 from a personal friend. This limits the short-term debt to $12,350 from the owner's credit union, for which the business is already pre-approved.
The company will offer a wide variety of products, such as: golf balls, golf clubs, clothing, improvement tools and more.
Main Golfing Outlet will aggressively seek out local vendors to form strategic alliances in order to reduce the cost of supplies and offer more services to the client.
Many of today's white-collar professionals are golfers. Golfers spend approximately $26 billion annually for golf-related items and services. Main Golfing Outlet will reach this audience by targeting clients of these existing markets. We will fill an existing need for the client by specializing in providing golfing merchandise for golfers of all skill levels and backgrounds. Through advertisements in the print media, brochures, and establishing working relationships with golfing specialty businesses frequented by our potential client base, we will highlight our quality products.
The critical threats to this business venture are:
Sudden negative change in the local or national economy, since this is a luxury sport.
Increased competition in the Internet market.
Unsuccessful partnerships with golfing associations.
Main Golfing Outlet's competitive edge is its commitment to customer service and satisfaction. We offer an array of products, excellent customer service support, and have the latest technology to update our e-commerce site. At Main Golfing Outlet, golfing equipment is our primary business, not a sideline or hobby. We understand golfers and how to get the right elements together for a successful game. We are patient, and our number-one goal is quality results.
Objectives
Main Golfing Outlet is a small business aimed at bringing a smile to every golfer's face when they see how the right equipment improves their game. Our goal of superior customer service and satisfaction will take dedication on the part of all staff members and vendors. The vision manifests itself in three ways:
Produce the same outstanding quality results time after time.
Be recognized as the top golfing merchandiser on the Web.
Be steadfast to our commitment for customer service and satisfaction.
Mission
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