Next, you want to take photographs of the locations itself. This will be included with the application that you are submitting to the Department of Consumer Affairs. In general, the more pictures that you can supply of the interior and exterior of the property, the more it will help to provide a complete picture. This is important, because it will show that you are trying to be as transparent as possible, increasing your chance of being approved.
Once this is complete, you want to create a layout of what the location will look like, once it is open for business. This means that you must include details and sketches, showing areas where alcohol will be served as well as stored. The more detailed of picture you can provide, the quicker the application process will be, as this will provide a clear picture of what the business will look like once it is open.
The fourth step is to file the application. This means that you must know what kind of liquor license you will be applying for, as there are different licenses depending upon the business and what kind of products you will be selling. The most logical license for the liquor store would be: the package store permit. This will allow the business to be able, to sell a variety of beers and liquors.
The fifth step is the period of public comment. This is when various notices will be posted in the community and in the newspaper, announcing that a business has applied for a liquor license. There will be a period of public debate and comment. If there are any kinds of objections that are received, this will be taken into account during the application process.
The sixth step is to submit to a criminal background check. This where there will be a thorough investigation of all names listed on the application. During this part of the process, it is important to disclose any kind of convictions or tickets (no matter how small). The reason why is because any kind of ticket, including parking tickets, are considered to be a conviction. Therefore, anything that was not disclosed could slow the application or may result in an outright denial.
Once the license has been approved, you must go to the city government where the business will be located and file your applications with the city clerk's office. Once this is complete, the business will be able to begin selling alcohol directly to the general public.
What the above steps highlight is: the overall formalities and regulations surrounding the application process can be stringent. Despite this fact, the best way to ensure that everything runs smoothly is to provide more than enough information to the Department of Consumer Affairs. This will ensure that you are being open and transparent with them, which help to speed up the approval process. However, it is also important to note that any kind of information that is not included on the application, which could be relevant, will slow the process down considerably. This is why it is so important to be as transparent as possible.
Other Issues
Aside from: the regulatory issues, the location and the business plan, there are whole host of other factors that must be considered. Some of the most notable would include: the financials, equipment, vendors, employees and operations. There are a number of different financial aspects of the liquor store that must be considered such as: gross profit margins of between 24% to 28%, the total expenses for rent should be no more than 7% of the revenues, the products mix should have 70% liquor with 40% wine, labor cost should be 5% to 7% of the total revenues, the net profit should be from 8% to 12% a year and the total inventory in the store should turn over about ten times per year.
This is significant, because these are industry standards that can be applied to the liquor store. Where, this information helps to provide, basic guidelines for: determining what are normal rates of growth for the average store.
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