Business Plan for a Concrete Polishing Company
Business plan for establishing concrete polishing company in Sydney Australia
Concrete polishing company, Sydney, plans to become a leader in providing concrete polishing services in the city. The company plans to do this by having the best facilities and human resource with experience in the industry. Plans are set to counter competition from existing companies by a continuous improvement of processes. Measuring standards of performance and evaluation of results that will enable the growth of the company are the main targets. Concrete polishing company, Sydney plans to develop a sophisticated framework and organization from the current complex construction systems. The system developed will be adapted to almost any construction requirements of clients.
The business targets to have qualified and experienced staffs that are creative and innovative. Creativity will enable the designing of custom components that are necessary a formwork package. The use of concrete flooring was traditionally used in places where utility, durability and the ease of cleaning are important than beauty and design (Concretech One, 2013). This perception has changed, and various materials are now available for home and office designs. The company targets the gap in the market to develop marketing alliances with existing companies, and latter pursue new sales of its services to commercial and residential builders.
Concrete polishing company, Sydney, plans to use a direct sales force method and relationship selling to reach the market. The market channels above are fast and reduce the time requirements and uses less capital. The methods are appropriate as they reach established market channels fast. Financial sources to consider are loans from specific financial institutions in the city. From the small capital outlay and the size of the company, the company projects low returns within the first year of operation. Projections show high returns from the second and third year of operation.
Business description
Many companies providing polishing services in various capacities flood concrete polishing industry in Sydney. The industry comprises of both small and well-established companies that undertake the services from various locations of the city. Competition, especially from well-established companies is stiff. Cost of operation is also high due to government taxation and the current costs of construction. Apart from the availability of many operators in this industry, the market has a wide gap. There are high possibilities of future expansion and growth for a company that effectively carry out its operations. The market is big from both new developers and old constructions requiring renovations. Concrete polishing company, Sydney has a potential for growth in this market. The company highly focuses on the commercial and residential market due to the gap left by other operators in the industry. Through designing of new and suitable materials for residential and commercial construction, Sydney polishing company will have a better share of the market. By coming up with unique styles and facilities, the company will have a competitive advantage over many operators in the industry. A small initial capital outlay and the small size of the company will adversely affect the operations of the company. This is because; competitors are strong and have experience in the sector. Operators in the industry are focusing mainly in the industrial sector market. Most polishing companies provide and design their services to suit the requirements of upcoming industries and old ones that renovate their concrete floors. Concrete polishing company, Sydney, targets to form alliances with residential and commercial construction companies in order to venture the market easily. This side of the market is the gap left by many operators in the concrete polishing industry in Sydney. Concrete polishing company, Sydney also looks ahead to obtaining tenders and contracts from well-established construction companies from all parts of the city and beyond.
Market Strategies
In venturing the polishing industry, the company directs much of its attention to the residential and commercial construction and renovation. The company's strategy is to develop quality, unique and attractive materials that will draw many clients. Use of sophisticated equipments and other facilities can produce a good result for the market. The company targets new commercial and residential developers in much of its operations during the startup period. As one of strategies to penetrate the market, the company plans to use modern styles of polishing that are in relation to latest constructions. The organization defines a clear marketing objectives and ways of achieving the goals.
In developing this strategy, the company defines clear aims and objectives around which the framework...
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