Value-added products: Vet. Special trainer. Specialist with dogs.
Prices
#40 per hour (simple day-care)
#100 per lesson -- dogyoga
#100 per lesson -- etiquette training
#100 per lesson -- special tricks / skills (customized)
#40 -- dog haircut
Prices will be based on penetration cost in order to encourage utilisation of service with expectation of raising cost later.
Place
I will need to secure outside financing from a variety of investors in order to finance my project. According to my "small Biz.com" website (http://www.mysmallbiz.com/starting-a-doggie-daycare-business/), finding financing will be even more challenging in this situation since I am seeking to run the business outside my home, and, therefore, will need a large initial investment of money in the planning stage.
Business insurance #1000
Property insurance #2000 per month
Commercial lease #6000 per month
Office building / #2000 (rental)
Facility construction and layout- if done) (i.e., paying for engineering plans, contracted labor, material costs etc.) - #20,000 (price depends on constructs such as contractor, material, area, and so forth)
Hiring -- (5 personnel + accountant#100,000 - #200,000
Basic Equipment (gym and toys): (secondhand / reduced): #2500+
Storage boxes for holding each dogs individual leash, collar, luggage etc.; a trash can; chewproof furniture / bedding; Refrigerator: # 6000
Operational Equipment (grooming) #2500
Signage (hiring an artist to paint logo and mural with business name and description of business on outside of building) - #650
Marketing (including logo Imprinted Forms, Stationary and Business Cards) #2500
Permitting Fees and Licenses #1000
Utility Deposits #1000
Web Site Design and Development #700
Office supplies (computer, fax machine, desks, chairs, filing cabinets, stationary, phones etc.; digital camera): #1000
Dog software to manage customer accounts: #400 (min.) (My likely provider will be 'Online Doggy' (Available at: http://www.onlinedoggy.com/): #2000
Stainless steel water and feeding dishes (as well as some red anodized dishes to use as an identifier for dogs with medical issues): #100
Cleaning material (including air purifier, dehumidifier, shop vac, bleach / kennel cleaner, window cleaner, mps/brooms, towels, etc.): #5000-#1000
Canine first-aid kit / human 1st aid-kit -#300
Flea and tick shampoo, flea combs, and general dog maintenance items as well as poop bags -# 1000
Muzzles, leashes -#70
Cash Reserve (for as much as 6 months and to be replenishes, once client base has picked up, at the first available moment) #15,000
Kitchen supplies (including microwave, coffeeemaker, basic groceries, basic kitchen utensils) - #1000
Source: http://www.pawsdogdaycare.com/Start-Up-Services/startupmanual.htm
Promotion
Website
Coupons
Flyers
Business card
Brochures
Production Strategy
To maintain a flourishing dog day-care centre
To provide training and specialised training for dogs
To provide peripheral needs for dogs (e.g. food / haircutting / grooming / attention etc.)
To provide boarding for dogs
To provide a vet for dogs
To provide owners with education regarding dogs
To branch off into other domestic pets.
Production Facilities
Currently have some dog equipment
Have background in dog training and have dog license
Have basic office equipment
Have a love for dogs
Have some prospective employees in mind who are willing and able to work with the dogs
Have some prospective investors in mind who are willing and, seemingly able, to finance project at least for the next 5 years.
Capital Purchase Requirements
Dog toys
Dog gymnasium equipment
Dog food / Dog bowls and feeders
Cleaning material -- including a mop and bucket, rags, plastic grocery bags, Windex, broom, vacuum, bleach, and Poop Bags.
Office supplies
Dog beds
Telephone
Dog grooming supplies (including a tub, grooming table, dryers, shampoo, disposable items, clippers, scissors, and other tools).
Leashes, muzzles (one of each size 2-8), and treats.
E-Bay will be the primary site for obtaining material.
See http://www.dog.com / for price approximations
Production History
Have cared for personal 10 dogs.
Am trained.
Have love for dgos and wide knowledge about dogs.
Production Schedules
2011 Find rental building.
Gain insurance, lease and licenses. Approach Better Buisnness Bureau for contractor.
Take courses / read books / learn how to open / operate business
2012 Buy equipment
Furnish and paint building inside and out. Construct where necessary.
Design and print coupons, leaflets, business cards and other promotional material
Design and establish website. Approach radio hosts. Print advertisements in local newspapers.
2013 Approach all pertinent dog associations and market business by word of mouth
Advertise for employees including vet and groomer and hire
2014 Create blog
Evaluate progress and consider expanding to other household pets.
Production Volume
Objective: To acquire 50 canines the first two years, and to double that by the consequent year. In five years, to record that we have worked with at least 100 canines
By 2015 to consider opening another branch in another location, possibly one of the neighboring localities. Other plans to be considered in the future include in-home pet sitting, boarding, and doggy spa services.
Management and Labor Strategy
To operate an efficient and caring dog day-care centre that will provide additional dog-related services and...
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