The Nestle Company has been instrumental in addressing social needs throughout its corporate history. In modern times, it became a principal member of the World Cocoa Foundation expressly designed to assist cocoa farmers in areas of South America recover after the devastation of crop disease. That effort has included educating farmers in better farming techniques, sustainable approaches to farming, and better environmental management in general. Likewise, the Nestle Company has also been instrumental in the global response to illegal and immoral practices of forced labor, child exploitation for labor, and illegal child trafficking. In that regard, the Nestle Company is a founding member of the International Cocoa Initiative, established in 2002 in response to growing corporate ethical concerns in those areas.
Most recently, the Nestle Company's efforts in relation to global human welfare include its 2009 announcement of its financial support for the establishment and achievement of a more environmentally healthy and sustainable crop of cocoa plants in regions affected by crop disease. The company has set out a goal of replacing at least one millions plants within three years and of establishing a fully sustainable global cocoa supply within ten years.
Organizational Planning and Operational Management
The Nestle Company corporate culture and approach to management is defined by the commitment to ethics, integrity, honesty, and quality. Those values manifest themselves operationally through management flexibility and a management structural hierarchy based on fewer levels of management and broader areas of operational control and oversight. That structure is intended to ensure clear levels of operational responsibility, and well-defined objectives at every level. In general, the prevailing focus at Nestle is to maximize operational speed through emphasis on personal responsibility, and minimal non-essential corporate bureaucracy.
The Nestle Company is structured in a very decentralized manner, expressly to support the relative priority of ensuring the quality of its products and the benefits they contribute to the human community over the systems necessary to accomplish corporate objectives. Moreover, that concept also emphasizes a corporate and operational management culture of continuous improvement over one-time changes. Finally, the Nestle Company corporate values promote the establishment of both internal and external credibility through coherent action, leadership, and a meaningful record of achievement.
Sources Consulted
George, J.M. And Jones, G.R. (2008). Understanding and Managing Organizational
Behavior. Upper Saddle River, NJ: Prentice Hall.
Robbins, S.P. And Judge, T.A. (2009). Organizational Behavior. Upper Saddle River,
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Nestle Corporation. (2009). The Nestle Management and Leadership Principles.
Retrieved September 28, 2010, from:
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5 billion category. The sales enhanced to U.S. $69.5 billion in 2003. The energy bar market is a new venture of Nestle. The purchase of Power Bar Inc., the innovator of the energy bar, places very nicely to rule supreme in the field. Nestle joined with Pillsbury's Haagen-Dazs associate to produce a new company to mix Nestle's 'frozen novelties' with Haagen-Dazs' U.S. frozen dessert business. (Chocolate, coffee, and pet care?) The
The workers had essentially no recourse if the Thai government was not willing to prosecute their case. The baby formula case does not likely result is illegal actions, but some of the marketing practices undertaken by Nestle can be considered unlawful in light of the World Health Organization's International Code of Marketing Breast Milk Substitutes. Nestle made a commitment to adhere to this code in their Infant Formula Charter. Yet,
Nestle Sustainability Nestle's key sustainable environmental policies are broken down into several core areas: resources, packaging, products, climate change, natural capital, information, water efficiency, training, and product life-cycle. They want to improve resource efficiency, improve packing, optimize the environmental impact of products, be a leader in climate change, examine how production impacts natural capital, provide accurate information about the environmental impact of their products and processes, improve overall water efficiency, train
Moving away from bottled water will actually solve many of the current ethical quandaries as well as freeing up capital for more profitable and sustainable pursuits; divestment of the bottled water subsidiaries or their slow dismantlement is recommended. Finally, Nestle must focus efforts more intensively on emerging markets. CONCLUSION Nestle is definitely poised to regain what stature and profitability it has lost in the current economic crisis, through intensive marketing campaigns
Governments in these developing countries also may have issues with foreign companies expanding within their borders. Lastly, establishing local suppliers, and the infrastructure required for these suppliers, may be a challenge, especially for those they develop from the ground up. Strategic Posture: Nestle's mission statement is simple. "Good Food, Good Life'. That mission is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage
Nestle is a large scale multinational corporation engaged in manufacturing a wide variety of food, beverages, and health care products. It was incorporated in 1866 by Henry Nestle in Switzerland as a small food manufacturing company. At present, Nestle is present in all the corners of the world and serves its customers with thousands of food and beverage brands for all types of consumers. It manufactures products for all types
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