S. Court Systems don't happen again (Lewis, 2005). In January, 1997 an unannounced audit by Ernst & Young uncovered violations of worker safety throughout a Vietnamese contract manufacturing plant where children were also found working well over the hours they were allowed to under international law (Lewis, 2005). The workers had no idea they were working for world-known Nike at the time. Not a single worker had been shown a code

Fox, R.F. (2001, November). Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being. USA Today, Volume 130, Issue 2678, 62. The author discusses different types of advertising and promotion and finds ethical problems in the way many are handled, especially with reference to advertising and promoting goods and services to children. He cites the use of focus groups for toy companies

Determining this could be difficult and time consuming. It is nonetheless a necessary step towards successful and sustainable market entry. A culture whose values are, for example, alienated by a marketing campaign is likely to be alienated and will not deliver a sustainable customer base for the success of the company. Ultimately, what the article focuses on, is that success in the long-term depends upon a company's ability to enter

On one hand, public corruption is a case generally handled by both national authorities and international organizations and institutions, having been prioritized as a necessity that needs the full attention of society. Private corruption is less in the public's eye and generally left to be handled by each organization in part. The different approach to bribery may be caused, as the writer tacitly acknowledges, by the fact that there is

Marketing Ethics in Marketing BP and Toyota have been in the news due to serious failures, which created significant safety risk and ultimately resulted in deaths as well as significant environmental damage in the case of BP with the exposition on the Deepwater Horizon oil rig. In both cases there were internal failures. In these two cases there were notable failures which received a high level philosophy and have damaged the reputations

What types of sports events do they go to? Are they Web savvy? Are they frequent fliers? Once you develop that kind of intimate understanding of your shoppers, you can truly begin to cultivate their loyalties" (Pedersen 1999:1). On one hand, this may make consumers uncomfortable -- but it may also mean that when a supermarket chain discovers that the majority of its customers have young children, the chain may