Business Information Systems
Advantages Internet Electronic Commerce
The Internet has much to offer companies like FedEx and UPS. More and more businesses like FedEx and UPS are realizing the long-term advantages and benefits they stand to gain from engaging in electronic commerce. For one companies like these can handle scheduling, shipping and tracking all using the World Wide Web. E-commerce offers businesses several unique advantage, none the least of which is the ability to offer services to customers around the globe 24 hours every day of the week (Kundu, 679).
By setting up a website an organization like FedEx or UPS allows corporations to easily attract and sell customers while the customer need only order from the comfort of their home. Businesses can use the Internet to generate data regarding customer buying patterns, visits and other vital statistics that will provide valuable insight into their offerings and structure (Nash, 64). Market research is also easily accomplished with the use of a website (Nash, 64; Epstein, 50). Of course to make this process successful both FedEx and UPS have to not only attract traffic but also convert them into paying customers. Fortunately with the right website and information this is usually very easy.
Establishing a web presence is increasingly important in modern society. More and more consumers are looking to the web to complete transactions and buy products and services rather than rely on traditional retail outlets. Thus any corporation including FedEx or UPS that takes advantage of this increasing interest is going to expand its market segment and improve its customer service, in part because it is filling a customer need. That need is to complete transactions in a timely and efficient manner from the convenience of one's home. One may even argue that not having a computer e-commerce presence may harm a business by reducing its market segment and reducing the level of customer service it is offering its customers (Epstein, 70). Establishing a web presence often requires a little investment that pays for itself ten times over in many cases (Epstein, 70). FedEx and UPS are living proof of this, expanding their profit margin by billions since investing in e-commerce (Epstein, 70).
Working in an electronic commerce environment also enables paperless transactions, meaning FedEx and UPS can exchange services or goods with customers using electronic information rather than exchanging paper (Nash, 64). With the click of a button companies can also alter their market presence, merchandising tactics, pricing and even sales process. The Internet allows organizations to maximize their profit potential by enabling services to be customized to individual consumers.
Perhaps the last benefit is electronic commerce enables increasingly beneficial partnerships between multiple organizations. These partnerships can expand the company's basic business services and increase their market segment domestically and globally. Companies working together in partnership can also share relevant information including data sets, statistics and marketing information with one another much more easily when a company is taking advantage of technology.
How Internet Changing Business For UPS and FedEx
More and more corporations are turning toward e-commerce to stimulate business. The Internet is changing business for UPS and FedEx in many ways. Perhaps the most obvious way that the Internet is changing business for companies like this is it is making business transactions more efficient and easy to track. Paperless recording of transactions and report development are now the norm rather than the exception to the rule (Kundu, 67). Many companies utilizing e-commerce on the Internet "resemble network organizations in the form of interdependent coalitions of task or skill specialized entities: (Kundu, 679).
E-commerce corporations have many advantages over traditional only corporations. For one e-commerce business transactions enable "multinational accessibility" meaning anyone in the globe can access a corporations products and services (Kundu, 679). As an added benefit participating in e-business enable competition with domestic and global firms (Kundu, 679). Yet another benefit, corporations can use networks of partnerships strategically to grow and expand their business and enter new areas of the market, in part because partnerships enable more network resources, easier and more open accessibility, more "innovative entrepreneurship" and allow corporations to share information more efficiently and easily (Kundu, 679).
One of the key ways the Internet is changing business for UPS and FedEx is by allowing package tracking. Package tracking allows customers to track their package from the point of sending to the point of delivery using a corresponding tracking number (Jupitermedia, 2002). In addition to traditional tracking FedEx offers an API that allows interaction...
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