Business and Human Resources
Apple Company Inc.
Apple was founded by Steve Wozniak, Steve Jobs and Ronald Wayne in 1976; however it was integrated in 1977. It is an American company which not only produces computer electronics, personal computers, portable devices and software but also sells them. Apple has been in this business since 30 years and in this time span, it has faced highs and lows in its economic activity. It is not only listed on the NASDAQ with the ticker of AAPL but it has a share in NASDAQ-100 and S&P 500 as well. In 2007, Apple gained extensive fame after the struggle of many years when it introduced the iPhone, iPad and iPod touch in the market (Flippone et al., 2012).
The Organization Today
Flippone et al. (2012) mentioned that Apple has 393 retail stores located in 14 countries since August, 2012. Apple is recognized as the third leading mobile phone developing companies after Samsung and Nokia. Lately, Apple has launched a number of innovative products which include iPhone 5, iPad 4, iPad mini and the latest version of iMac. The revenues increased by 24% in the fourth quarter as compared to the revenues in quarter one in 2011. On the other hand, these increased revenues were not what the stockholders anticipated. Moreover, the value of the shares of Apple declined after the earnings report of the fourth quarter, whereas it dropped further after the introduction of iPad mini (Flippone et al., 2012).
Details
According to the Data Monitor (2011), the organization is involved in the manufacturing, improving and advertising of personal computers, transportable digital music players and media related instruments. The firm is also known for trading in various associated software, peripherals, networking solutions, and services. Moreover, it also maintains contracts with certain third parties for offering digital content and other such applications. Macintosh (Mac) computer systems, iPhone handsets, iPod's series of transportable digital video and music players along with iPad's compact multimedia and computing instruments are included in the range of products offered by Apple. Its main operations are controlled from U.S. And its headquarters are situated in Cupertino, California. There are 46,600 workers employed at the head office.
Apple reported the income of $65,225 million in the fiscal year which ended on September 2010 or FY2010. This depicted an upsurge of 52% in the income when compared to the revenues of FY2009. The 93% upturn in the sales of iPhone and increased sales of iPad were the chief reasons behind this growth in the income. Apple experienced a rise of 56.6% which means it received $18,835 million as the operating profit of 2010 when compared to 2009. Additionally, the net profit also improved by 70.2%, that is, $14,013 million in FY2010 as compared to 2009 (Data Monitor, 2011).
Mission Statement
Mission
Apple is enthusiastic in providing the finest personal linkage with computing devices to the people internationally by producing state of the art hardware, user friendly software and smooth product outlook.
Goals and Objectives
Giving the finest quality services to its customers through well-informed employees in the sales area
Providing excellent user experience by introducing inventive products and technologies for its consumers
Establishing and improving the operational structures, application software, services and hardware offered by the company.
Boosting the volume of sales by inaugurating additional stores, introducing innovative products, restructuring of production by employing intelligent advertising strategies
Stakeholders
Leading stakeholders are the consumers, workers, financiers, societies and the opponent companies.
HR and Mission Statement
Old techniques prevalent in the business environment for novelty were mostly unsuccessful or considered obsolete due to the irregular outcomes. Precisely, only few organizations gave importance to employing individuals with artistic minds and giving them freedom to be innovative. On the contrary, other organizations left everything on destiny, expecting the good things to happen. Additionally, they incorporated ad hoc and unstructured techniques for novelty.
Whereas, some other firms tried to begin the procedure by means of single artistic workouts or possibly through the big bang approach for in-house communication promotion which led to failure in developing the capability to be innovative on the regular basis.
HR challenges
Apple has to deal with extreme competition as it is in the business category which is associated with extremely competitive and quickly changing technological environments. It has competitors in the market of personal computers, electronic products for customers, associated software and peripherals. Due to the sudden developments in the technology in case of software and hardware, it is the need of these markets...
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