The other difficulty will be the language barrier that may exists between the Americans and the Chinese. It may even call for a translator in the initial days as transactions between the American sales people and the Chinese customers, or interaction between the staff themselves may be a big challenge.
On the technical side, the Wal-Mart may have it hard when it comes to acquainting themselves with the market trends and the competition from the older players who are already in operation in China. It will take a lot of research work to be able to know the finer details of the market trends and the ways through which such competition and other market challenges that may exist between the host market and the new player.
3.0 Patterns and trends of trade between China and USA
China, like many other developing countries had for a long time adopted the import substitution strategy especially in the manufacturing sector, accompanied by high protective barriers. It is a strategy that discriminates against the export manufacturing and the imported goods and advocated more for the manufacturing for the domestic consumption. This made the Chinese population get acquainted and glued more to their brands and shunned the foreign brands, an attitude that still exists in China in a significant proportion. However, in the late 1960s leading to 70s and onwards, these developing countries China included started shifting towards the outward oriented development strategy which focused much more on exports than before and allowed importation of other countries' goods into China. This external engagement was further fuelled by the exhaustion of the imports replacement and the narrowing of the markets which could not sustain the high cost of imports substitution. This prompted China to start a vigorous promotion of manufactured exports. It is against this trade trend that Wal-Mart will be setting up camp in China hence it will be incumbent on the management to mix the local products and the imported products in order to balance and meet the needs of the diverse clientele that is present in China.
The presence of Multi-National Corporations (MNCs) like Microsoft in China in the face of the continuing globalization is a positive factor for the Wal-Mart in their bid to establish their stores in China. There is however a challenge when it comes to the obedience to the multi-national agreements since, as opposed to the U.S.A., China is fond of flaunting the rules and agreements that are contained in international agreements like General Agreement on Tariffs and Trade (GATT), General Agreement on Trade in Services (GATS), Trade Related Aspects of Intellectual Property Rights Agreement (TRIPS) (Jean-Marc F.B., 2007). The tendency of China to ignore in part or as a whole the terms of the agreements, or to extremes not belonging to the International agreements poses a challenge to Wall-Mart since it would be hard to synchronize the trade trends that Wal-Mart is acquainted to in the U.S.A. that respects the agreements and a country where these agreements are flaunted at will. This mismatch will be accelerated by the fact that there will be a price differences between USA and China due to the varying trade agreements honored in the two countries. There will be more factors to be looked into more than just the dollar rate and the cost of imports, hence Wall-Mart will have to engage more of the extraneous factors that are prevalent in China and not found in the U.S.A. The factors can and will include the perceived difficulties of doing business in China (that is regionally different from the U.S.A.), the strain of social integration, the government controls that is evidenced in many quarters in China, a thing that is quite different from USA.
It is also worth noting that there has been an increase in the importation of goods from China into USA and in many aspects this is seen as a threat to the industries in the U.S.A. This however is a myth that is dispelled by Council of Economic Advisors (2004) which indicates that it is simply a substitute for the hitherto declining importation from other Pacific countries. It is also worth noting that China has become a large scale buyer of agricultural commodities, raw materials, machinery and electronic components from South East Asia as noted by Sadanand Dhume (2002), an indication that Wal-Mart still has a vacuum to fill in the China economy particularly in the supply...
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