¶ … business environment is constantly changing and diversifying and companies need to find the appropriate solutions to create long-term growth and ensure that their core business activity does not become obsolete. A good idea in this sense would be to diversify one's business by prospecting new economic sectors and by creating viable alternatives in other areas. A practice much used nowadays creates new businesses within the mother companies, but serious challenges appear, related to the organization, prospect, evolution and survival of this "intrapreneuring." Indeed, these new businesses face just as much of the challenges associated with any new business and, besides these, several new ones, associated with their particularities. Their primary condition implies the fact that their initial evolution and creation is strictly related to the corporate culture and the climate of the organization to which they are part of. Organizations where managers are open towards new...
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