At the same time, scenario-based learning allows learners to focus on the target context of language usage (in our case -- business English communication), resulting in more student interest and involvement in the learning tasks. (Bin Baharum et al. 2007)
There are of course negative aspects to consider in this form of teaching. One of these aspects that come to the fore in many studies is that it is relatively expensive and requires small classrooms so that active participation can take place. This is a problem especially in developing counties where the number of students in classrooms tends to be large. One solution to this problem is a more extensive and intensive use of the Internet and online learning as an additional teaching and learning medium. This important aspect will be discussed in the following section.
2. Need Expectations: Teaching Business English to Second language users
Figure 2: Top language in terms of usage.
( Source: http://www.internetworldstats.com/stats7.htm
The second language student requires a different and more precise set of need expectations compared to first language learners. The situation becomes more complex when one considers business language usage. As one study notes, "Business English means different things to different people…" (How to Teach Business English). This implies that different groups or individuals may have different sets of needs or need expectations in terms of English language usage. For example, for some students learning business English means the learning the language that refers more to international trade and the language tools required to communicate in that environment. Other students might perceive business English as referring to their need to learn to use language that is appropriate for communications skills within a limited business context or environment. In other word, the point being made is that the learner's predilections, aims and intentions for the use of language should be taken into account in the teaching process. As one instructor recommends; "Learn exactly what your students expect. & #8230; Ask your students how they plan to use their English knowledge in their work and business lives" (How to Teach Business English).
It is also advisable to contextualize the teaching of language for business usage. This means that realistic scenarios and examples of business English should be used to teach. Role playing of typical business situations and scenarios, such as business meetings or business negotiations should be used in order to determine the actual and realistic use of language in situations that the student can identify with -- and which the student can find applicable to their expectations and needs in the business world. As one expert suggests:
Students should come away from these with a collection of phrases they'll really be able to use. Don't overlook small talk, either. Arm your students with the vocabulary to chat with English-speaking colleagues at business lunches and during breaks at international conferences. (How to Teach Business English)
Beside these general points, there are also some more practical aspects that illustrate the contemporary approach to the teaching of business English. For example, experts suggest that work on business presentations constitute an important need in the modern world. It is also a useful method for allowing students to hone their English skills using language that is particularly suited to the business environment. Another aspect that many educationists refer to is the importance of teaching correspondence skills. This is based on the view that ." Almost all professionals who use English for business will need to write letters, memos, invitations and short reports" (How to Teach Business English).
Another issue that comes to the fore in teaching business English is the usefulness of providing problem solving activities. This is an interesting and interactive method of teaching English. A good example of a problem solving project that can be used to involve students is how to market a new product; or selecting a new employee, and the language issues and usages that pertain to these situations (How to Teach Business English).
The use of the internet as a medium for teaching business English has many positive and exciting possibilities. This is a vast subject and one can only touch on a few important aspects here.
What makes the Internet so important for this type of learning is, firstly, the accessibility that if offers for both students and teachers in developing countries and the sophistication of applications today. As one pundit notes; "The Internet is a wonderful resource for teachers of business English. The Internet can enrich your lessons, provide you with authentic and up-to-date materials, and help you prepare for lessons as well as provide a fantastic opportunity for both your own research...
Mr. Masoni is now being prepared for his first trip to the United Kingdom and, as part of this preparation, he has been signed up for a course in business English. The first step in devising the course is that of conducting a language analysis through the following lenses: Job analysis The needs in terms of outcomes Target performance objectives Performance areas in terms of language Language analysis. The first step is that of understating the
The market analysis is provided in Table 2. Table 2: Market Analysis 2012 2013 2014 2015 2016 Potential Customers Growth CAGR Home Office 2% 22,000 22,440 22,889 23,347 23,814 2.00% Small Office 5% 15,000 15,750 16,538 17,365 18,233 5.00% Professionals 8% 10,000 10,800 11,664 12,597 13,605 8.00% Academic 0% 12,000 12,000 12,000 12,000 12,000 0.00% Other 0% 10,000 10,000 10,000 10,000 10,000 0.00% Total 15.00% 69,000 70,990 73,091 75,309 77,652 15.00% The company will also use different market strategy to achieve its business goals. Ivy Discover will run a very attractive advertising banner on different websites, which are constantly being visited by target customers, and the business will use several different form of promotion to attract potential customers. The promotion strategy will include discounted package deal. The
Transaction Under Each of the Five Ethical Theories Ethical fundamentalism: Juanita's behavior is clearly in contravention of a normative code of ethics since each of the world's religions proscribe bribery. The Bible, for instance, as does the Koran goes on in depth about the severity of perverting justice and bring officials or any one involved in the jurisprudence sector. Utilitarianism Utilitarianism is somewhat stickier in application. If Juanita's behavior provides the greatest amount
2% of the population is younger than 14; 58.2% is aged between 15 and 64 and 3.6% is over the age of 65. This affect Giam's in a positive way as most of the population is properly aged to work The median age of the population is 20.2 years, with 19.9 years for men and 20.4 years for women The birth rate is of 29.85 births per 1000 individuals The death rate is
The office and administrative expenses would remain constant even to that point, as would the insurance expense. Exhibit B: Cash Flow Statement, Year Two At this point, the business is earning a healthy return and Mr. Ahn is receiving will be able to bring in a reasonable salary. The nature of the business may well change at this point. At the maximum revenue of $144,000 per year the pretax profit would
Business Ethics Company Overview Ethics and Code of Conduct Guiding Principles Our Ideology; Our Objectives; Our Core Values that shape us; As a part of my Business Ethics lesson I have a task to criticize and improve my company's code of ethics, before doing that I want to briefly explain about my company; MLS Holding and what we do? The most effective statements in regard to business ethics are rooted in the strategic vision of an organization
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