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Business Consultant Hired Assist Cango A Stragetic Essay

¶ … business consultant hired assist CanGo a Stragetic Management Plan start an online gaming systems. Elizabeth- CEO/Founder, Andrew- Director Marketing, Ethel-Director Accounting, Warren-Director Operations, Maria-Director Human Resources, Clark-Director Finance, Gail, Nick, Whitney, Debbie- Senior Staff Members. CanGo

Situation analysis

The first step in addressing the problems faced by CanGo is represented by the analysis of the company. At this level, it is important to identify the points of strength and weakness as they arise from within the company's internal environment, as well as the threats and opportunities presented by the external environment. These issues are best addressed throughout the following SWOT analysis:

Internal strengths

Internal weaknesses

- The company enjoys a strong presence within the market and it has created customer trust and brand equity

The product selection of CanGo is impressive, revealing an increased ability to serve the needs of wide customer segments.

- After a difficult year, the employees are tired and it is difficult to motivate them to increase their efforts

- The organizational resources have been negatively affected by the internationalized economic crisis, meaning that the firm has been forced to remain restricted in investments and developments.

External opportunities

External threats

- The holiday season is approaching quickly and this translates into great sales opportunities

- The customers are busier with each year and they seek more convenient ways for shopping and entertainment, such solutions including online shopping and online gaming

- The numerous technologic advancements allow the company to integrate further developments.

- The internationalized economic crisis decreases the purchase powers of the individuals, negatively impacting...

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Its future scope is that of combining its strengths and opportunities in a means in which it manages to overcome its shortages and threats.
Issues facing CanGo

In order to develop the measures to helping the firm attain its objectives, it is first necessary to identify the specific issues which face it. In other words, at this level, it is necessary to pin point the issues which raise the most problems for CanGo. The lines below list these in order of importance:

1. Low levels of employee morale and performance

2. Restricted financial resources

3. Uncertainties pegged to the available inventory

4. Limited time until launch and until the commencement of the holyday season

5. Lack of employee training and expertise with internet operations

6. Lack of experience with internet gaming.

Recommendations

Each of the problems above is crucial and its resolution is vital to ensuring that CanGo is able to successfully complete the two projects it set out to complete -- the preparation for the holyday season and the launching of the online gaming site. Additionally, it is important for the strategic efforts to resolving these issues to be implemented in the correct order, otherwise the results would be different from the ones actually expected. In this order of ideas, the recommendations and the order of importance are listed below:

1. Improving employee morale

2. Providing training programs

3. Communicating with employees on the necessity to be quick and…

Sources used in this document:
References:

Barrett, R., 2003, Training, developing and motivating people, Nelson Thornes

Evans, J.R., 2010, Quality and performance excellence, 6th edition, Cengage Learning

Trehan, M., Trehan, R., Advertising and sales management, FK Publications
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