¶ … business consultant hired assist CanGo a Stragetic Management Plan start an online gaming systems. Elizabeth- CEO/Founder, Andrew- Director Marketing, Ethel-Director Accounting, Warren-Director Operations, Maria-Director Human Resources, Clark-Director Finance, Gail, Nick, Whitney, Debbie- Senior Staff Members.
CanGo
Situation analysis
The first step in addressing the problems faced by CanGo is represented by the analysis of the company. At this level, it is important to identify the points of strength and weakness as they arise from within the company's internal environment, as well as the threats and opportunities presented by the external environment. These issues are best addressed throughout the following SWOT analysis:
Internal strengths
Internal weaknesses
- The company enjoys a strong presence within the market and it has created customer trust and brand equity
The product selection of CanGo is impressive, revealing an increased ability to serve the needs of wide customer segments.
- After a difficult year, the employees are tired and it is difficult to motivate them to increase their efforts
- The organizational resources have been negatively affected by the internationalized economic crisis, meaning that the firm has been forced to remain restricted in investments and developments.
External opportunities
External threats
- The holiday season is approaching quickly and this translates into great sales opportunities
- The customers are busier with each year and they seek more convenient ways for shopping and entertainment, such solutions including online shopping and online gaming
- The numerous technologic advancements allow the company to integrate further developments.
- The internationalized economic crisis decreases the purchase powers of the individuals, negatively impacting...
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