However, several factors have recently companies realize that sustainability is an investment that can generate tangible benefits. Most notably, research is increasingly showing that customers value supporting businesses that are socially responsible (Good business deeds, 2004). There is growing consumer awareness that the negative consequences of poor decisions by a single business entity are shared by everyone. In particular, the public's anxiety over environmental problems is encouraging patronization of businesses that are making sustainability efforts and we are seeing an increased interest in our customers regarding our efforts in this area. Further, an organization's reputation in the community and its reputation for social responsibility are drivers for employee engagement (Corporate social responsibility: It's no longer an option, 2008). For all these reasons, corporate social responsibility is receiving priority in business communications.
Conclusion
In summary, businesses simply can't function without effective business communication. The list of concerns for a business communicator is constantly growing and the issues are becoming ever more complex. Tackling these is very important because customers, employees, partners and investors are more like to respond in a more favorable way if there is good business communications. This, of course, translates into greater profits, more investment and employee retention which are all critical for success in today's competitive market.
Bibliography
A critical component of your communication strategy. http://presentation.brainshark.com/company/
Corporate social responsibility: It's no longer an option (2008, July). http://www.towersperrin.com/tp/showdctmdoc.jsp?country=global&url=Master_Brand_2/USA/News/Spotlights/2008/2008_07_30_Spotlight_Corporate_Social_Responsibility.htm
Ethics in business communication. http://74.125.155.132/search?q=cache:p23fNy71udcJ:faculty.chass.ncsu.edu/comstock/langure/ethics/PHI816%2520Fall%25202007/modules/the_social_responsibility_of_researchers/CommEthics_Introduction%2520(12-8-06).doc+business+communications+ethics&cd=1&hl=en&ct=clnk&gl=us
Goman. C.K. Communicating across cultures. http://www.hodu.com/across-cultures.shtml
Good business deeds (2004, December 23). PBS. http://www.pbs.org/newshour/bb/business/july-dec04/corporate_12-23.html
Hargie, O., Dickson, D., and Tourish, D. (1999). Communication in management. Brookfiled, Vermont: Gower Publishing Limited.
Information overload. http://en.citizendium.org/wiki/Information_overload#Definitions
Manning. M. Multigenerational styles: A new diversity challenge. http://www.hodu.com/multigen.shtml
Myers, M.T., and G.E. Myers. 1982. Managing by communication -- an organizational approach. New York: McGraw-Hill Book Company.
Neher, W.W. 1997. Organizational communication -- Challenges of change, diversity, and continuity. Boston: Allyn and Bacon.
Social media. http://en.wikipedia.org/wiki/Social_media
Voedisch, L. What do corporate communicators needs to know about social media and what does it mean for business. http://www.slideshare.net/LarsV/communications-social-media-business
What is business communication? http://www.managementstudyguide.com/business_communication.htm
Wilson, T.D. (2001). Information overload: Implications for healthcare services. Health Informatics Journal, 7, 112-117.
Business Communication Communication is a necessity in a firm for ensuring effective interaction between employees and the management (Hartley & Bruckmann, 2001, pg 345). Communication also determines the code of ethics in a business and should be observed strictly (Mehrabian, 2007, pg 234). A firm's business revolves around people in the external environment, the employee team as well as its clients. Every individual in the firm must be accorded respect and
Business Communication Theory This work conducts an examination of five different books or articles on business communication theory and reports on each of these works. Cornelissen and Business Communication Theory The first work under review is that of Joep Cornelissen entitled "Understanding the Development nd Diffusion of Integrated Marketing Communications (IMC) A Metaphorical Perspective" reports that recently "theoretical commentaries and empirical research" regarding the conceptualization of Integrated Marketing Communications (IMC) have been concerned
Business Communication Across Cultures Business Communication is a necessary challenge that each person faces daily. Communication is an aspect of business that is necessary to success and achievement. Many countries in the world are industrialized to the point where their culture is in what is called the information age or the digital age. Digital technology, social media, and information technology are prominent aspects to life, communication and business. This paper will examine
An interesting theory on interpersonal communication was developed by Leon Festinger, and refers to cognitive dissonance. Regarding this theory, cognitive dissonance is represented by an aversive drive that determines individuals to avoid opposing points-of-view, to seek reassurance when making a difficult decision, and to modify their individual beliefs in order to match public behavior in certain conditions (Festinger, 1957). In other words, the theory refers to the differences between behavior
All of the phases are continuously present, although one may predominate at different times, depending on the nature of the group. (Wheelan, 1990, 15) Though some would consider the functions stressed by Wheelan above are not reflective of a business group, the truth is that all social situations require a sense of fulfillment of social needs that stresses independence, to some degree. Promotion of its Members' Personal and Professional Development. Some might
Communication Management and Organizational Change Communication management in the organization and most specifically in the organizational change environment is critically important. The work of Heathfield entitled "Communication in Change Management" state that it is impossible to "over-communicate when you are asking your organization to change." (2011, p.1) According to Heathfield, there are four critical components of effective communication as follows: (1) The person sending the message must ensure that the message is
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now