3. Does public awareness of the CEO's salary influence the branding of an organization? How? Give two examples, one negative and another positive.
It is perfectly understandable that public awareness of CEO salaries play a role in establishing corresponding attitudes toward the corporate Brand. Where corporations demonstrate socially responsible concern and altruism in the manner exhibited by corporate executives like Bill Gates of Microsoft and Ted Turner, or incorporated within the mission statements of Google, the corporate brand or public image is not necessarily harmed by public awareness of very lucrative executive compensation packages.
On the other hand, public awareness of corporate greed, social irresponsibility, and lucrative executive compensation likely undermines the maintenance of a positive corporate image or brand. Typical examples would include Circuit City, whose CEO, Philip Schoon's "wage-management initiative" resulted in the firing of 3,400 $12-per hour employees in order to replace...
One set of concepts from each area was utilized to explain how the situation at Grand Bois may have come about. The end goal of the authors was to "provide business practitioners, ethics teachers, and readers interested in corporate conduct with insights useful in understanding why managers may act the way they do." It could be argued, according to Hamilton and Berken (2005), that Exxon managers had made a sound
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McDonald's CORPORATION Business Analysis Part One McDonald's Corporation McDonald's corporation currently is the largest in fast food restaurants chain in the world, mainly selling hamburgers, French fries, cheeseburgers, soft drinks and breakfast. In the recent past the fast food has added on its menu fruit and salad. The business was started in 1940 by Dick and Mac McDonalds in California. The corporation has grown steadily and when it started being a franchise in
Ethical Challenges Faced by Multinational Businesses Ethical Challenges Faced by Multinational BusinessesI. Introduction: Ethical challenges faced by Multinational businessesA business organization that expands internationally does not only need to understand the organization�s goals, vision, strategies, policies, or missions but must also take into consideration various ethical and legal issues in the international business (Kline, 2010). Companies that organize for expansion into the foreign markets must also handle severe ethical and
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