Business Case
Defining the Problem
The position with SK Telecom in South Korea "seemed like a dream job" for Linda Myers, who would become one of the first American female executives in the South Korea (p. 124). Yet Myers, and her organization, underestimated the importance of understanding the nuances of Korean culture. Myers had worked abroad as an expatriate before and assumed that all countries outside the United States would pose similar challenges. She was wrong to make this assumption. "Although she'd been in new cultural situations before, this one seemed more difficult to navigate," (p. 124). If Myers had been more willing to consider what Korean business culture would be like, she might have avoided some of the problems that occurred. "Her experience prepping clients to work for Western multinationals in China and other countries did not easily translate to her situation in Korea," showing the importance of treating each situation, and each new country or culture, differently (p. 126).
The problem is not Myers' alone, though. She had "no official orientation" and no detailed guidance from her superiors," (p. 124). This is an organizational issue, stemming from poor management decisions related to human resources. Moreover, Myers felt "isolated," as she was not given any opportunity to form relationships with her new colleagues in Seoul (p. 124). Moreover, human resources managers failed to choose someone who might better fit in with the Seoul business culture than Myers, if they were determined to avoid a comprehensive orientation and training program. "Her straight- forward American style was at odds with the polite formality of her Korean peers," (p. 125). There were also clear issues of role clarity that were never addressed in a fruitful way: "And she eventually realized that she and her new employer had different ideas about...
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