Burger King Case Study
Burger King's global ambitions for growth haven't been as successful as the company originally planned, especially in nations where supplies essential to their business model were not plentiful. The case, Burger King Beefs Up Global Operations, (Daniels, Radebaugh, 2011) shows how the company struggled to re-enter Columbia. What Burger King did do very well was capitalize on its core strengths from a cultural standpoint, which led to their having success in Brazil. Headquartered in Miami, Florida Burger King understands the Latin American mindset when it comes to food. This, along with the ability to understand the Brazilian fast food market better than their American-based fast food competitors, led to their success (Wall Street Journal, 2004).
Analyzing Burger Kings' Success with Global Operations
At the center of what makes Burger King a unique business is how consistently each franchise and company-owned location is able to deliver consistently high quality food, grilled to order. Their core competency, or as the book often calls this aspect of businesses, their core competency (Daniels, Radebaugh, 2011) is delivering cooked-to-order burgers fast and inexpensively. Being able to make this core competency or strength of their business succeed in a variety of different nations is a challenge for all fast food companies (Patton, 2014). Burger King has been able to standardize the processes by which they produce burgers, fries, shakes and other fast food items while also working with local suppliers in the nations they are trying to expand into according to the case study. This approach to working with local suppliers, hiring local managers and executives to run operations, and being sensitive to the cultural differences in each nation they are trying to expand their business is why they are succeeding (Daniels, Radebaugh, 2011).
The value chain is mentioned often in our text shows how the primary...
In-N-Out has never directly competed with McDonald's, Burger King, and Wendy's. It remains small, disdains high volume sales, and still offers as fresh a product as it did in 1948. Patrons, who might be angered at a Bible verse if they saw it on the wrapper of another chain burger continue to come back to In-N-Out. The level of food quality and service makes even California's many liberal skeptics
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