Burger King went public in 2003 after years of private ownership and currently operates 12,000 stores in 74 countries (Daniels, Radenbaugh & Sullivan, 2009). Burger King's core competency is making flame broiled hamburgers to order which is reflected by its slogan "Have it Your Way" (Daniels et al., 2009). The company uses innovative advertising strategies to differentiate itself from the competition by emphasizing the use of its flame broiled method of cooking hamburgers (Daniels et al., 2009). Even though hamburgers are the main menu item, Burger King has successfully experimented with other foods, including most recently pork ribs which were a huge success (Orensky, 2010). This shows that the company is capable of expanding on its core competency, which is important for international growth.
The bulk of Burger King's restaurants are located in the U.S. And Canada, which accounts for 69% of its revenue (Daniels et al., 2009). Burger King has not sought international growth like its competitors, a strategy that should change because the U.S. is experiencing slower growth, a saturated market for fast food and an economic recession. Countries, such as Brazil and China are high growth markets with an expanding middle class which is desirable for international expansion. Diversified companies are better positioned to handle recessions in their domestic market by taking advantage of growth opportunities in growing international markets.
International expansion has not been a big priority for the Burger King until recently. The company has perfected its strategy for entering new markets using the model it created...
Using cultural dimension frameworks including the Hofstede Model of Cultural Dimensions will also give Burger King greater insights into how they can successfully launch into smaller, yet highly profitable nations (Hofstede, McCrae, 2004). If given the responsibility of running Burger King as CEO, I would actively concentrate on every aspect of quality first and also measure customer satisfaction constantly. My first series of strategies would be to measure service quality
professional journals resources. Burger King beefs up global operations What is Burger King's core competency? How does it relate to its chosen strategy? Burger King is a fast food chain that offers two unique components to customers regarding its 'burger experience': the ability of users to customize their burgers and also the fact that its burgers are flame-broiled (Brock 2012). How would you explain how Burger King has decided to configure and coordinate
Burger King Case Study Burger King's global ambitions for growth haven't been as successful as the company originally planned, especially in nations where supplies essential to their business model were not plentiful. The case, Burger King Beefs Up Global Operations, (Daniels, Radebaugh, 2011) shows how the company struggled to re-enter Columbia. What Burger King did do very well was capitalize on its core strengths from a cultural standpoint, which led to
Strategy Analysis Comparison The strategy of BKC relies on increasing sales growth, enhancing restaurant profitability, developing innovative marketing strategies, improving value and quality, expanding the international platform, improving the restaurant development and expansion, using proactive portfolio management in order to influence growth, and others. BKC's management understands that it is important to develop and implement strategies that influence the growth of the company. The growth rate of the company has reduced, which
, 2005; Biddle et al., 2009). Companies with more accurate financial reporting and greater control over reporting activities tend to perform better and demonstrate greater cohesion in their operations, as well, and also tend to lean towards more consistent profitability and stability, in addition (Graham et al., 2005; Doyle et al., 2007; Doyle et al., 2007a). Investment levels in firms with more consistent and accurate financial reports were also found
The communication plan Communication is the basic ordeal of operation within the company. The company will desire to embrace the new modes of social media as done in the fashion industries. The company has collaborated with radio stations and television broadcast houses that enable the company to create awareness over its perceived products. Furthermore, the company will involve online communication channels as Twitter, Facebook, and creation of blogs, which bears the
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