If given the responsibility of running Burger King as CEO, I would actively concentrate on every aspect of quality first and also measure customer satisfaction constantly. My first series of strategies would be to measure service quality across as many dimensions as possible using the SERVQUAL methodology (Parasuraman, Berry, Zeithaml, 1991). This would provide invaluable insight into how best to progress with in-store improvements, while also gaining insights into how Burger King is perceived by each segment of customer as well. Second, I would concentrate on continual training and the development of better techniques for managing the "have it your way" process looking to make new product introductions quickly capitalize on this core strength of the company. Third, I would make sure everyone in the company had a very clear understanding what their role is and how it relates to domestic and global operations. I'd focus on expansion in selective markets where market share could be quickly won and focus on competing with Burger King's own quality, sales and profit levels first. By taking these approaches the company would be able to withstand the competitive threats of much larger and better financed competitors and grow profitably over the long-term.
References
Daniels, J., Radebaugh, L., & Sullivan, D. (2011). International business,...
Burger King Many economic, sociological, demographic and cultural factors affect consumption patterns for food and for specific food products. Demand factors for any product, other than price of this product, are real income, prices of related goods and tastes, and the total gross country demand for a specific good is also dependant on total number of buyers and consumer expectations relating to the future, changes in which will lead to increasing
Burger King Mexico Entry Plan BK Mexico Entry Plan The author of this paper is asked to propose a marketing and staffing plan to make entry into the Mexico market under the Burger King name. The author will lay out how the menu and other aspects of the chain should manifest itself in Mexico. The author will also offer a general staffing plan that accounts for wage and benefit levels and human
Burger King went public in 2003 after years of private ownership and currently operates 12,000 stores in 74 countries (Daniels, Radenbaugh & Sullivan, 2009). Burger King's core competency is making flame broiled hamburgers to order which is reflected by its slogan "Have it Your Way" (Daniels et al., 2009). The company uses innovative advertising strategies to differentiate itself from the competition by emphasizing the use of its flame broiled method
Burger King Case Study Burger King's global ambitions for growth haven't been as successful as the company originally planned, especially in nations where supplies essential to their business model were not plentiful. The case, Burger King Beefs Up Global Operations, (Daniels, Radebaugh, 2011) shows how the company struggled to re-enter Columbia. What Burger King did do very well was capitalize on its core strengths from a cultural standpoint, which led to
Strategy Analysis Comparison The strategy of BKC relies on increasing sales growth, enhancing restaurant profitability, developing innovative marketing strategies, improving value and quality, expanding the international platform, improving the restaurant development and expansion, using proactive portfolio management in order to influence growth, and others. BKC's management understands that it is important to develop and implement strategies that influence the growth of the company. The growth rate of the company has reduced, which
professional journals resources. Burger King beefs up global operations What is Burger King's core competency? How does it relate to its chosen strategy? Burger King is a fast food chain that offers two unique components to customers regarding its 'burger experience': the ability of users to customize their burgers and also the fact that its burgers are flame-broiled (Brock 2012). How would you explain how Burger King has decided to configure and coordinate
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now