Awareness will also be created through social networking websites such as Facebook in order to capture target audience. These social networking websites can also play an effective role in assisting the firm to carry out pre-launch and post launch tracking studies for the effectiveness of the ad campaign.
Measuring Effectiveness
In order to test the effectiveness of the MLX router's advertising campaign, a market survey would be carried out before formally launching the campaign. This will test how much awareness about the router is already there in the market and what is the scope of further sales. After formal launching of the advertisement campaign, another market survey would be carried out. This will test the awareness level in the target market about the router. The difference between the pre-launch and post launch survey will be used to measure the overall effectiveness of the campaign.
Additional Promotional Activities
Although the regular advertisement campaign will be launched and continued as per the plan mentioned above, however, on a parallel side other promotional activities will also be carried out. One of these promotional activities includes referral incentives and discounts on installation fee for limited time. This will attract the customers to get the router installed as early as possible to save the installation cost. There is also a chance that customers who otherwise will opt for other network options due to price factor, they will consider going for the Brocade MLX Router. Another possible promotional scheme may be sponsoring events that will be attended by potential customers of the MLX routers. Demonstration stalls can also be set up in large shopping malls and trade fairs in order to increase the familiarity about the product.
Assessing Customer Satisfaction
Considering the fact that the Brocade MLX Router is a technical product, assessment of customer satisfaction is very important in order to ensure quality management. In order to do so, efficient after sales service system will be introduced. Customers will be called on weekly and monthly basis to find out if they are satisfied with the performance of the product and if the product meets their expectations....
The technological environment is characterized by rapid pace of change. Combined with the social environment, this is the biggest driver of business in routers. Brocade has a limited window of opportunity with the MLX to be the market leader, as it can reasonably be expected that within a year somebody will have a better, cheaper router on the market. This implies that the pace of technological change is a
As their actions will have ripple effects upon the entire distribution channel, having an impact upon the success of the product. Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company. The distribution strategy that is being utilized will help to identify a target market for the MLX and allow the company to achieve its different marketing objectives. What is happening is the competition
The strategy is not unlike that applied by Apple with the iPod, which brought millions of new customers to the company. The organization's broader strategy is to utilize the MLX routers to bring in these new customers. When the customers are impressed with the superior performance of the MLX, they will look to Brocade for other solutions as well. In this manner, the company will leverage its new customers to
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now