According to reports, British Airways is renowned for its innovative service standards, employee and customer-centric approach. The leader of the airline industry has targeted a strong position for the services of the operators within the expanding market. The company has established dedicated business unit, which has been assigned the responsibility for the reinforcement of the organizational plan within the business group, the purpose of which is to consolidate the opportunities offered by the market. The service business has emerged as an important sector, because it has evolved commonality of airline services and convergence, and quality of service experience for the customers. The company has practiced different tactics, which were reinforced keeping in the view the financial strength of the company, and the number of registered customers. The British Airways reduced the airfares per customer through cost-optimized solution, and introduced affordable and attractive terminals. The marketing objective of the company has been to offer wide range of services at competitive rates, and incorporate quality of international standard into its service package. The company has planned to target the masses, instead of any particular class within the market. Previously, the company restricted its services only to the rich class, butt later on when the competition within the airline industry grew stronger (Hooley, 2004).
Proposed and Adopted Strategies
British Airways has targeted the local market, and has contradicted the public opinion that leading airways are class oriented and unaffordable for the local class, for this purpose the company has launched wide range of offers for every particular class within the society, for this purpose the company has launched different product strategies....
In terms of environment, British Airways has a rather opaque policy and they have yet to implement measures which safeguard the well-being of the environment. Relative to the competition, the British operator strives to regain its strength through a merger with Iberia. 3. Recommendations for Improvement Before presenting the recommendations for improving the operations management at British Airways, it is necessary to reveal some of the challenges presented by the modern
airlines operating in and out of the UK. It has 12 sources in Harvard Style. Company Overview British Airways (BA) has come a long way by expansion of their services and fleet. Currently the airline is operating from Harmondsworth in the United Kingdom. British Airways is the biggest airline providing airline facilities all over Europe. The airline has strength of more than 365 planes. British Airways offers its clients access to
A lower price enables an airline to remain well above the competition. Economies of scale and scope are vital to the performance of an organization no matter the industry the organization is involved in. An organization can only remain competitive if driven to achieve economies of scale (Bronson & Morgan, 1998). Tactics an organization may adopt to achieve economies of scale and scope will include optimal market coverage, increasing sizes,
(Dunn, 2009) Arumemi-Ikhide believes that Arik can succeed due to a combination of the opportunity -- helped by economic and air transport reforms in Nigeria -- and the capability to deliver a high quality product." (Dunn, 2009) Also stated by Arumemi-Ikhide is that this "will be a key in differentiating it in the international market and providing feeder traffic. That will be the lifeline for the international network. That's what
He said that the application for Hong Kong Airlines was to list as a so-called "red chip" (overseas registered Chinese company) that had been approved by the State Council. They way, Grand China, which just two years ago called off a share sale plan due to the global economic crisis, is also the parent company of China Xinhua Airlines, Changan Airlines, and Shanxi Airlines ("Two airlines target," 2010).. Hong Kong
Qantas Airlines Qantas is the world's second oldest airline. Founded in the Queensland outback in 1920, it is Australia's largest domestic and international airline and is recognized as one of the world's leading long distance carriers, having pioneered services from Australia to North America and Europe. The Qantas Groups today employs approximately 32,500 people and offers services across a network spanning 182 destination sin 44 countries (including those covered by codeshare
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