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Bringing Amazon.com To Chile Sizing Research Paper

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There may also be some online payment hassles with banks and these problems have to be solved and can be solved by Amazon. The delivery of books to the place may also create logistics problems though it is not a great issue as far as Chile is concerned. It cannot be assessed how the reader in Chile will take to the Kindle, and high cost of the device may be a deterrent. However the books online can be sold irrespective of the sale of the ebook reader. Conclusion:

The entry of Apple and Google and other ebook companies in the market necessarily makes it necessary for Amazon to expand its sales in all possible markets. Amazon must therefore not only create a physical presence in Chile for marketing the Kindle and the books that can be read with it but also use the division in Chile to bring forth the titles and books of Chile on the eplatform. If Amazon succeeds in that it will gain a greater share of the market because of the public interest and secondly the Spanish angle and presence in Chile will help build a loyal following. Amazon therefore must make way to capture the market before its competitors.

References

Deibert, Ronald. Access...

As the EBook Market Matures, Amazon Will Face Stiff Competition.
Hacker News, August 3, 2009.

http://www.readwriteweb.com/archives/as_the_ebook_market_matures_amazon_will_face_competition.php

Lloyd, Elizabeth M. Chile Offers Marketers a Multiplatform Advantage Imedia Connection.

July 18, 2007. http://www.imediaconnection.com/content/15833.imc

Morales-Gomez, Daniel a; Torres, Carlos Alberto. Education, Policy, and Social Change:

Experiences from Latin America. Praeger Publishers: Westport, CT. 1992.

N.A.E-commerce and Internet industry in Chile. Ecommerce Journal, March 27, 2009

http://ecommerce-journal.com/articles/14240_e_commerce_and_internet_industry_in_chile

Weinman, Sarah. Amazon's E-Book Market Share May Plummet: Great News for Amazon.

Daily Finance, 17 February 2010, http://srph.it/bxR6ui

http://www.dailyfinance.com/story/company-news/amazons-e-book-market-share-may-plummet-great-news-for-amazon/19361847/

Sources used in this document:
References

Deibert, Ronald. Access denied: the practice and policy of global Internet filtering.

MIT Press, 2008.

Lardinois, Frederic. As the EBook Market Matures, Amazon Will Face Stiff Competition.

Hacker News, August 3, 2009.
http://www.readwriteweb.com/archives/as_the_ebook_market_matures_amazon_will_face_competition.php
July 18, 2007. http://www.imediaconnection.com/content/15833.imc
http://ecommerce-journal.com/articles/14240_e_commerce_and_internet_industry_in_chile
Daily Finance, 17 February 2010, http://srph.it/bxR6ui
http://www.dailyfinance.com/story/company-news/amazons-e-book-market-share-may-plummet-great-news-for-amazon/19361847/
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