Institutional analysis of the political, economic and socio-cultural environment of Brazil as an Emerging Market for processed foods
Justification for the selection of Brazil as a potential market for a Mexican based canned/processed foods manufacturing company
Overview
Brazil has a population of approximately 200 million persons (UN Data 2018), thus it is a rich market for products and services. Over the years, the processed foods industry in the country has been on a steady increase, from 2009 to 2017 (Machado et al. 2018). However, this progressive and continued growth was interrupted by the political and financial challenges that hit the country in 2017. Even in the face of the 2017 challenges, the country was able to post a reasonable performance of processed foods except for some categories e.g. dairy products and snacks. The primary reason for the decline in the performance of these products, specifically yogurt, ice cream, and confectionaries being that consumers considered them non-essential, particularly at the height of the financial challenges (Valdes 2006). However, at the moment, the processed foods industry in Brazil has picked and it is resumed the increasingly increasing growth (Euromonitor International, 2017). This section of the paper seeks to justify why Brazil would be a potential market for a Mexican based canned/processed foods manufacturing company by critically analyzing the institutional environment, identifying opportunities and institutional voids.
Political
Brazil is a very mature democracy that has a federal government and state governments. It has three...
References
Dix-Carneiro, R., 2018. Trade and Labor Market Adjustment: Recent Evidence from Brazil.
EUROMONITOR International, 2017. Packaged Food in Brazil. Accessed 3 July 2018 < http://www.euromonitor.com/packaged-food-in-brazil/report >
Johnson, J.J., 2018. Political change in Latin America: the emergence of the middle sectors. In Promise Of Development (pp. 88-99). Routledge.
Machado, P.P., Claro, R.M., Martins, A.P.B., Costa, J.C. and Levy, R.B., 2018. Is food store type associated with the consumption of ultra-processed food and drink products in Brazil? Public health nutrition, 21(1), pp.201-209.
Monteiro, C.A. and Cannon, G., 2012. The impact of transnational “big food” companies on the South: a view from Brazil. PLoS medicine, 9(7), p.e1001252.
Statistica, 2018. Retail sales of frozen processed food in Brazil from 2009 to 2018 (in billion U.S. dollars). Accessed 3 July 2018 < https://www.statista.com/statistics/496591/frozen-processed-food-retail-sales-brazil/>
Teberga, P.M.F., Oliva, F.L. and Kotabe, M., 2018. Risk analysis in introduction of new technologies by start-ups in the Brazilian market. Management Decision, 56(1), pp.64-86.
UN Data, 2018. Statistics. Accessed 3 July 2018 < http://data.un.org/Data.aspx?d=POP&f=tableCode%3A22 >
The economy may be strong in some areas but weak in others as the fuel industry seeks to deprive the culture of traditional food bearing crops, in exchange for fuel bearing ones, and decreases the biodiversity of the nation in the process. "... with ethanol and biodiesel as a springboard, Brazil's President...Lula da Silva aims to turn his country into an energy superpower --...environmentalists warn that although bio-fuels reduce
Brazil In the latter half of the 20th century, Brazil faced conditions of political instability and poor policy-making that resulted in a country with a high degree of wealth disparity, chronic inflation problems and an antiquated economic structure with high levels of privatization and low levels of foreign investment. The Cardoso regime tackled inflation through a currency-fixing scheme that was ultimately ill-fated, and began an extensive process of privatization and attempts
Carrefour Expansion and Entry Plan into the Bangladesh MarketExecutive summaryThe increase in globalization has increased market opportunities for large companies and organizations, making them go international. Carrefour is one of these organizations that have been sought to increase their market share by venturing into the global market. This expansion plan is for the organization�s expansion and entry into the Bangladeshi retail market. PESTLE Analysis of the Bangladesh market shows that
Auto Repair Car repair is the process of diagnosing the car problem to identify the fault within the car. While the cars manufactured before 2000 requires special tools to be repaired, however, the computer technology has been increasingly used to diagnose and repair many newly manufactured cars. Before mechanics start the repairing of cars, they often quote the prices for customers before starting the repairing work. To repair the car, mechanic
Southern Cone Common Market: Mercosur Marketing Since the signing of the Assucion treaty signed in 1991, the hoped for benefits for the countries in the Mercosur have not been completely realized for all involved. This work will concentrate on the marketing and trade issues of each country in the region. The Southern Cone Common Market is a Latin American trade organization that is called Mercosur and was established in 1991 for the purpose
Biology The Arguments for and Against GMO's GMO's Arguments in Favor of GMO's Arguments against GMO's Strengths and Weaknesses of the Arguments Genetically modified organisms (GMOs) are controversial. There are many proponents that argue GMO's provide significant social and economic benefits, while those against the technology argue there are potential disadvantages, including risks to health and the environment. The aim of this paper is to explore the issue of GMOs, looking first at what they are,
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now