Brand Loyalty in the United States and Kenya in the Youth Sportswear Market
Key components of brand loyalty include intangible factors such as perceptions of brand name (i.e. The social cache attached to the brand); style; price; and promotional techniques. Brand loyalty components also include tangible concepts such as product quality (both perceived and real); store environment (both virtual and brick-and-mortar); and service quality (Lau et al. 2006:3-5). The research will compare patterns of young person's product loyalty between the United States and Kenya in all seven critical factors in the sportswear market to answer the following preliminary research questions:
6%, Nebraska -- 17.6%, Illinois -- 17.5%, Delaware -- 17.4%, Colorado -- 17.2%, Montana -- 17%, South Dakota -- 16.9%, Ohio -- 16.9%, Massachusetts -- 16.9%, District of Columbia -- 16.6%, Alaska -- 16.3%, Missouri -- 16.2%, Michigan -- 16.1%, Wyoming -- 16.1%, Vermont -- 16.1%, New Hampshire -- 16%, Texas -- 15.6%, Arizona -- 15.5%, New York -- 15.2%, Maine -- 14.9%, Connecticut -- 14.8%, California -- 14.7%, New
brand loyalty among the youth sportswear consumers in the United States and Kenya for the purpose of comparison. It is projected that there will be some culture-driven differences among the two groups, while other differential factors may also drive their preference, such as gender. While there is very little literature that focuses on such a specific comparison, the investigation is informed by literature that provides some information about culture differences
This is an innovative system developed by Ford, and with this system, the vehicle operates either on the electric, on the gasoline, or on both engines together. The outcomes of this technology is that it helps emit 81% less smog forming emissions and that it delivers between 400 and 500 miles of travel on a tank of gas. The company has also invested $2 billion in cutting-edge manufacturing and
sports apparel markets in the United States and Kenya. The aim is to make a comparison between these markets in terms of how the youth perceives branded products within these markets. My population focus will specifically be young people and business owners to determine the interaction of these populations for the marketing of branded sportswear. With this in mind the research purpose of the paper will be first to determine
In addition to gaining a high percentage of the 15-29 segment as defined in the case study, there is the added strategy of being able to take more of the mainstream customers from cellular service providers with bad service, high prices, and complex programs to understand. Presented below are the specific assumptions that illustrate the financial viability of this strategy: Pay-as-you-go is expected to be the fastest growing segment of
Positioning and Segmentation It is vital to position and to segment the market effectively for this product launch for two reasons. One is that the company has sales targets, and the company needs to position in a category that will allow it to hit those targets. The premium chocolate business is competitive, and winning sales will not the easy (Richards, 2018). Furthermore, segmentation allows Apollo to reach the target market where
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