SWOT analysis
Strengths
The Body Ship has almost 2, 500 stores in 61 countries. Started in the late 1970s to appeal to a market that has been increasingly enamored with natural ingredients and products, this market has only grown whilst trends for holistic and organic items have, if not stayed constant, certainly increased. In this way, the Body Shop not only managed to carve a niche for itself when inclination for natural products was just beginning but it has gained a reputation and foothold in this field, that a rare few have been able to beat.
The Body Shop is a mature market and a long-established company having a niche in the field. It has high entry barriers making for tough competition and little opportunity for new entrants. Their key strength is, therefore, their name, experience, and image. They also have the financial backing and experience of L'Oreal.
Weaknesses
The 1994 investigative article on the corporation, published in Business Ethics magazine resulted in a huge brouhaha in the international and national media, including its story running in the New York Times and on ABC World New Tonight. The story essentially demonstrated that the founder of the story, Anita Roddick, not only stole the store's name, design, marketing concept and most product line ideas from another store in Berkeley, California but she also fabricated her story of traveling around the world discovering exotic beauty ingredients. It was also found that Roddick's 'natural' products contained immense amounts of artificial colorings, scents and preservatives and that, despite claims of the Body Shop giving "most if its proceeds to charity," documents retrieved from Britain's Charity Commission showed that the Body Shop had not given anything to charity during the past 11 years. In fact, the Body Shop, despite presence of a Foundation is penurious in its philanthropy today. The story led to questioning the Body Shop as being a 'socially responsible' company and there was a 50% drop in the market value of shareholder's stock as well as the industry facing millions of dollars in claims by disenchanted industries that had bought their products. The...
BODY SHOP INTERNATIONAL, LTD. The Body Shop International, Plc. A Situation Analysis of Corporate Responsibility Early to the contemporary trend of corporate responsibility in business management practices, Anita Roddick's innovative UK-based corporation responded to a niche in the hair and skin beauty product market when no one else had even conceived of combining activism with ecological product development and social cause networks. Offering consumers a complete social responsibility package as stakeholders in support
K. The advertising campaign does not differ from that in other countries, since it is integrated in the company's global marketing strategy. Recommendations Regarding the consumer behavior strategy, it is recommended that The Body Shop implements a marketing approach that is more centered on competitive advantage. The company did not manage to distinguish its competitive advantage. The Body Shop is not sufficiently differentiated from other cosmetics producers that also address the South
The key assumptions are the level of inventory turnover improvement, the level of sales improvement, the operating expenses improvement, and the increase in fixed assets. These are all at the core of the proposed strategy for restoring Body Shop's performance. They reflect directly on management's plan to move inventory faster, to modernize the stores and to drive down costs through our supply chain. The debt needs vary fairly significantly
Lululemon Athletica, Inc. Company & Financial Analysis w/ Recommendations Part 1 Strategic Performance Lululemon Athletica, Inc. was founded in 1998 and is headquartered in Vancouver, Canada. Lululemon Athletica operates under the Textile—Apparel Clothing classification in the U.S. and its shares are publicly traded on the Nasdaq under the ticker symbol LULU. The company currently employs approximately 12500 people and has risen back from a 2013 controversy in which the yoga-wear apparel maker was
Business report compares the two Australian service providers where by various aspects are critically looked at in respect to the design elements of a retail store environment. The elements are categorized into exterior facilities, general interior, store layout, interior displays and the social dimensions. Each of these design elements are categorically looked into differently taking into account the services being offered by the two chosen service providers namely Fadez Barbershop
This allows for greater levels of planning and cooperation, and fills in the information gap that currently exists between the factory floor and the rest of the supply chain. Lexmark provides an example of waste. Recently, the company found itself with more than $1 million in scrap from one lot. Engineers had insufficient information to isolate and fix the problem, so were instead relegated to crisis control. With more accurate
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