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The amassing of data has become an integral process of life in the 21st century (Nunan and Di Domenico, 2013, p. 2). This fact is partially reflected by the fact that in contemporary times, people are generating much more data than they previously did. Every time someone goes shopping and makes a purchase with a credit card, receives a call or sends a text message, or visits a web site on a computer or downloads information to a mobile phone application, they are generating data. This data is stored and, through sophisticated processes of analytics that involve data mining and even predictive capabilities, is analyzed to determine aspects of consumer, individual, and collective behavior. The generation of these massive quantities of data in the myriad forms such data takes at the rapidity of real-time access is known as big data, which government representatives claim they are analyzing to prevent terrorist acts. Nonetheless, a look at some of the most pertinent issues regarding the storage and analytics of big data reveals that in a quite subtle way, the amassing and analysis of this data is slowly eroding basic rights to privacy afforded to citizens in the United States.
Most people did not become aware of the term Big Data and its implications until the Edward Snowden Security breach of the National Security Agency (NSA). Snowden revealed some little known facts to Americans, namely that records from their phone calls, emails, and internet activity was being stored, analyzed, and monitored by the government (Hackett, 2013, p. 27). Moreover, he posed his elucidation of these facts within the context in which he viewed himself as a patriot and was helping Americans to realize that there was a possible abuse of these technologies -- mobile, telephone, and the internet -- and that their privacy might be suffering as a result. However, within the wake of these revelations...
Big data is a new frontier in innovation, characterized by vast data sets that require extensive computer processing to spot trends, and improve productivity. The ability to gather such data sets and effectively translate them in to strategy is seen as a new way of competing and innovating (Manyika et al., 2011). My area of interest is fashion, an area where creativity remains more important than data processing. Yet, big
Big Data Shopping Big data is a relatively recent concept in the marketing world, that describes the process of analyzing massive data sets to unearth trends. The data sets are so large that it would be almost impossible to find such trends without high-powered analytical technology. Big data has been facilitated by the ability to gather massive amounts of information about consumer profiles and shopping trends. The primarily facilitators of big
Zaslavsky is the leader of the Semantic Data Management Science Area (SMSA). He has published more than 300 publications on science and technology. Perera has vast experience in computing and technology as he is a member of the Commonwealth Scientific and Industrial Research Organization alongside publishing numerous journals. Georgakopoulos is the Director of Information Engineering Laboratory. He has published over 100 journals on issues related to science and technology
Big Data Faris (2013) speculates as to whether NSA leaks will compromise big data's future. The article, published on the website Dataversity, notes that there is public concerns about data leaks at NSA. Consumers are becoming more aware about just how much of their information is available to the government. The author calls into question the dichotomy of private data and public data, in particular were corporate entities are gathering data,
Big Data Nowadays, enterprises are employing statisticians when carrying out sophisticated data analysis. This is caused by the increased affordability in data acquisition and data storage among large scale and small-scale enterprises. This article focuses on highlighting the emerging Magnetic, Agile, Deep (MAD) data analysis. This is figured out as a shift from traditional enterprise data intelligence. The article presents its design philosophy as well as experience and techniques that portray
Big Data Role in Obama Re-Election The volumes, rapid velocity and variation of data otherwise referred to as Big Data has been used in the electioneering process especially in terms of directing the trends of voter psychology and the subsequent voting patterns, a specific example being the Obama reelection process that took more of the internet direction than the traditional door-to-door approach in the campaigns. This paper will hence expound on
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