RESEARCH PROPOSAL AND BIBLIOGRAPHY
Research Proposal and Bibliography
Part 1: Research Proposal
Topic: Exploring Additional Revenue Streams in the Movie Business: Lessons from Batman (1989)
To continue being relevant in an industry that is ever becoming more competitive, studios and filmmakers must find new revenue sources. In the past, movies have mainly raked in money through ticket price revenues, streaming and TV rights, foreign sales, etc. However, it would be prudent to note that some of the approaches indicated may no longer be as viable today as they have been in the past. For instance, studios and filmmakers may find it more difficult to make money through ticket sales due to the fact that over the past few years, theater attendance has been on steady decline. Streaming and TV rights, as well as video-on-demand (VOD) are still relevant today. However, there is no telling what the future might hold especially given the disruptive nature of technology and related innovations. It is for this reason that studios and filmmakers should explore other possible revenue streams going forward.
One revenue stream that appears not to have been extensively explored/utilized by the film industry, despite holding...
Batman (1989) is a great example of the difference
merchandising dollars could make. According to Lowery (2019), Batman raked in more than $500 million in merchandise sales...
…to demonstrate that merchandising is indeed a viable revenue source in the realm of filmmaking.
Miller, D. (2022). How WB's Batman 1989 Tricks Completely Changed Movie Marketing Forever. Screen Rant. https://screenrant.com/batman-1989-trailer-marketing-campaign-changed-movies/
The article makes the claim to the effect that most of Batman films marketing strategies were largely unprecedented and do have an influence on moviemaking and promotion to date. Screen Rant offers insights, opinions, and commentaries on subjects related to film and TV. The writer, as has been indicated on the profile section of the website, has over 1000 articles on the subject to his name. The resource will help me explain the relevance of merchandizing dollars for movies of today and those…
