Verified Document

Believability In Business Research As Term Paper

However, the truth level in such research is higher than in research that takes less time and is therefore more timely. The author points out that these are not the only factors involved in the quality of a piece, and that the purpose of publication should also be kept in mind when assessing the quality of a work. A persuasive piece of literature will therefore entail a lower level of absolute truth than a piece that addresses more than one side of an issue without bias. This is where increasing access to sources such as the Internet provides the researcher with a valuable tool for assessing believability. Materials can for example be broadly investigated and cross-checked against others for consistency in content regarding a specific issue.

Another valuable tool, according to Kmetz, is the elements represented by the acronym MAGIC. The five elements include magnitude, articulation, generality, interestingness and credibility. Specifically, elements relating to the truth include generality and credibility. Generality relates to the unbiased focus of the publication, while credibility refers to the empirical research upon which it is based.

Oulton's suggestions for evaluating sources is somewhat more simple than the one above. Indeed, he offers that at the simplest level, all that is needed is a relatively true representation of the situation being studied. In this, he mentions many of the same criteria mentioned above, such as the adequate consideration of the area concerned, the likelihood of bias, and the relevance of the research.

Another important point mentioned by this author is standard. Different sources and their purposes will adhere to different standards in different areas. The popular press mentioned above, for example, adheres to very high standards of writing, but with a fairly low concentration upon empirical research. Oulton also summarizes the criteria for believability in relativity to the objectives of the study, validity, reliability, generalizability.

While therefore not...

Parts of this document are hidden

View Full Document
svg-one

Furthermore, an important point to consider in terms of currency is that the business world as well as management theory is changing rapidly. Elements such as electronic and communication advances, globalization and intercultural trade have not only changed the way in which the Western world does business, but also that of the East. Traditional values have been replaced or supplemented by an integration of various cultures. In this way, traditional business values in all parts of the world can no longer be seen as entirely valid. Instead, a respect for cultural variety and bias have changed management philosophy and literature.
In the light of the above, the researcher could consider the question of truth itself. The fact that the business world fluctuates makes it difficult to pinpoint the "truth." While in the past empirical research and traditional literature may have held true for decades, this is no longer the case. Literature that focuses on current events to a greater extent than on empirical research might therefore be more valid for the business world of today. The truths advocated by such publications is not only incomplete, but also flexible. These characteristics make it the most relevant to the business world today. For this reason, their believability level is the highest, although the "truth" as such may not be at a very high level. The emphasis today is on change rather than stability; the same is relevant to the concept of truth.

Sources

Kmetz, John. A Consumer's Guide to the Business and Management Literature. University of Delaware

http://www.buec.udel.edu/kmetzj/PDF/Chapter1.pdf

Oulton, Tony. Management research for information. Library Management, 1995. Vol.16, Iss. 5; pg. 75-81

Sources used in this document:
Sources

Kmetz, John. A Consumer's Guide to the Business and Management Literature. University of Delaware

http://www.buec.udel.edu/kmetzj/PDF/Chapter1.pdf

Oulton, Tony. Management research for information. Library Management, 1995. Vol.16, Iss. 5; pg. 75-81
Cite this Document:
Copy Bibliography Citation

Related Documents

Speaking of Research It Was Surprising to
Words: 1029 Length: 3 Document Type: Essay

Speaking of Research It was surprising to read the details of everything that goes into research in order to get the final wanted product. It was also surprising to read about all of the statistics that are taken out of context in order to prove a particular point. However, as shocking as it was to read that most statistics are portrayed in an incorrect fashion, it was not that surprising to

Managing Advertising Sales Promotion Public Relation and Direct Marketing...
Words: 4174 Length: 14 Document Type: Term Paper

Managing Advertising, Sales Promotion, Public Relation and Direct Marketing Hundreds of theories exist that examine, outline, define and analyze the best methods for managing advertising, sales promotion, public relations and direct marketing campaigns. Slick advertising agencies offer manufacturers and retailers a variety of tools that do in fact support the advertising and sales promotion process. The primary key element however, that is common among all of these areas, and the one

Mentoring of African American Male
Words: 6879 Length: 18 Document Type: Methodology Chapter

School African-American Males Who Are Attending a Community-Based After-School Program ANTICIPATED RESEARCH METHODOLOGY A qualitative case study would be conducted by the researcher. As described by Gay, Mills, and Airasian (2009), a case study explores and analyzes the behavioral patterns of an exclusive group over an extended period of time. In this approach the researcher analyzes the behavior of the participants while they participate in the intended activities and their response

Cultural Diversity Impact on Small
Words: 5800 Length: 20 Document Type: Research Proposal

Significance of the Study to Leadership a leader's ability to adapt to change within global markets determines the multinational company's success (Handley & Levis, 2001). Affective adaption to cultural changes, albeit depends upon available information; essential to the leadership decision-making (Kontoghiorghes & Hansen, 2004). If leaders of multinational companies better understand the challenges and impact of culture and diversity in global markets, they may use the information to improve planning

Communication Plan Communication Objectives the
Words: 3413 Length: 12 Document Type: Term Paper

The Board of Directors, shareholders, Hans Baumwolleh (CEO), the Senior Management Team, Human Resources and the Sales department will need customized messages as well. Engaging management from all levels will be essential to the success of the company plan in reaching the goals and objectives as they are stated. To achieve that success will take communication between all parties, all individuals and all departments. Communication, therefore, is essential to the overall

Marketing Mix Analysis of the
Words: 1730 Length: 4 Document Type: Research Paper

Brand equity of trusted advisor for CRM application delivery. Source: Framework based on the concepts presented in (Yoo, Donthu, Lee, 2000) References Aaker, D.A. (2012). Win the brand relevance battle and then build competitor barriers. California Management Review, 54(2), 43-57. Aremu, M.A., & Bamiduro, J.A. (2012). Marketing mix practice as a determinant of entrepreneurial business performance. International Journal of Business and Management, 7(1), 205-213. Friedman, H.H., & Friedman, L.W. (1987). Marketing methods for software.

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now