¶ … bee researching the Chiquita Brand book Dreher, G. Dougherty, T. (2002). Human resource strategy: A behavioral perspective general manager. New York, New York: McGraw-Hill/Irwin. Written Assignments Draft HRM Systems/Practices - You gathered data make decisions a set HRM systems practices recommend management.
The increased competition in the globalized economic environment determines companies to rely on their human resources in order to add value to their products and services and to gain competitive advantage. In addition to this, the modifications influenced by environmental factors determine companies to develop flexible strategies that allow them to adapt to such changes. Therefore, companies must take into consideration several aspects when developing their strategy.
Although technical and financial resources are very important for the company's activity, human resources play a very important role in reaching the company's objectives. The diversity of the human resources is able to encourage and support innovation. Therefore, it is required that companies develop and implement strategies that focus on improving the potential of human resources.
Strategies regarding human resources should be able to address the necessities of the company, the necessities of employees, adapted to the requirements of the market. The literature in the field provides numerous theories and examples of theoretical models that can be successfully applied within companies' human resources strategy.
Company Presentation
The Chiquita Brand is one of the most well-known companies in the world. Although most people think the company is a bananas producer, Chiquita provides a wide selection of fruits. In addition to this, the company distributes natural fruit ingredients, healthy snacks, and nutritious blends of convenient green salads.
Although the initial company was established in 1870 Chiquita was registered as a trademark in the United States in 1947. Since its establishment, the company has significantly developed its activity, by developing its range of products and services, by expanding the geographical area it addresses, and by increasing its number of customers.
Products and Brands
Chiquita provides a wide variety of fruits like bananas, pineapples, grapes, melons, avocados, and others. The company also provides a variety of superior quality vegetables, fresh cut fruits, juices, beverages, packaged foods, salads, and fruit ingredients.
The company's brands include Chiquita, Fresh Express, Chiquita Minis, Chiquita Fruit Bites, and Chiquita Fruit Smoothies.
Company Operating Model
Chiquita has modified its operating model in order to adapt to the changes produced within the environment. The objectives that the company intended to reach are represented by:
Supporting stability and growth
Diversify profit streams
Reduce volatility
Improve the ability to deliver strong results
Maintain the company's position on the market
In order to reach these objectives, Chiquita was determined to continuously improve its structure. The company built a more efficient organization on global level and focused on assigning experienced people on management position. As one may observe, the company's human resources strategy focuses on granting high importance to management positions and on the quality of personnel.
In addition to this, Chiquita considers that the company's efficiency can be improved by diversifying the product range. This led to a more efficient supply chain. The company's banana and salad businesses were used by Chiquita as strategic points in order to improve profitability levels (Chiquita, 2009). This means that the company managed to limit its dependency on certain products or regions. Instead, Chiquita can focus on customers and their needs and requirements.
Therefore, the company's strategy is oriented towards customers. As a consequence, the human resources strategy must be aligned with the general strategic direction of the company. In order to be aligned with these objectives, the human resources strategy must also be oriented towards consumers. This means that the strategy must rely on improving customer satisfaction. This is related to employees working in production and on sales people. Given the objectives that must be reached by the company, it is recommended to develop a motivational system based on financial rewards.
The company also intends to build an organizational culture based on innovation. In other words, Chiquita understands the fact that in order maintain a strong position on the market it is necessary to develop new products and services that attract customers. This can be achieved by encouraging innovation. Regarding the human resources strategy, it is recommended to stimulate the entrepreneurial initiatives of individuals or groups within the company.
It is recommended that Chiquita develops and implements corporate entrepreneurship practices. This is because the size of the company, the large markets it addresses, the high number of customers that purchase Chiquita's products require that the company develops a strategy that is based on innovation and entrepreneurship (Ramachandran et al., 2010).
Competitive advantage
When developing the company's human resources strategy it is necessary to take into consideration the competitive advantage that the company...
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