¶ … Supply Chain (Barbecue Grill)
Barbeque Grill Supply Chain Analysis
The Brinkmann Corporation is a leading manufacturer of outdoor cookers, smokers, outdoor lighting, hand-held lighting, lawn and garden products, pet products, camping equipment, boat covers, and fishing gear. The company's strong position on the market relies on its quality, selection, innovation, performance, styling, and reliability. The Brinkmann Corporation develops new products, and improves designs in order to provide customers quality, value, and customer satisfaction (Brinkmann, 2014). The company provides a wide variety of grills, like charcoal smokers, gas smokers, and electric smokers.
The biggest dilemma for some of barbeque chefs is whether to use charcoal or electric grills. This analysis focuses on the charcoal grill segment. The barbecue grill market seems to be stable, reaching a $1.373 billion in 2011. The market is dominated by warehouse home centers. More than half of barbecue grill sales are attributed to such centers.
Regarding the grill segments, gas grills reveal the highest growth, while charcoal grills are customers' second favorite type of grill and their market evolution remains constant.
The market segment distribution in the barbecue grill industry is the following:
Source: www.homechannelnews.com
Competition Analysis
The most important competitor of Brinkmann Corporation on the grill market is represented by Weber -- Stephens...
America's Diet The typical American diet is one high in sugars and processed foods. Accordingly, The United States has earned the unfortunate nickname of "Fast-food Nation." The initiation of the rapid growth in fast-food consumption rates in America is likely a result of this country's lack of a widely embraced and highly diverse national cuisine. The United States as a country is truly a melting pot for cultures, religions, ethnicities and
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