Verified Document

Barack Obama Campaign Barack Obama's Term Paper

Instead, the Web site is user-centered. Just as the catchy campaign slogan at the top reads, "I'm asking you to believe. Not just in my ability to bring about real change in Washington...I'm asking you to believe in yours." The interactive content of the Barack Obama Web site and the links to activist sites reflect the central theme of the Obama campaign. Visitors to the site are placed in control of their Web viewing experience. Users can choose whether or not to register for newsletters, enter in zip codes for local campaign information, and read about local Barack Obama supporters. Therefore, the Web site is an effective use of new media in communicating the central messages of the presidential campaign. For example, the Barack Obama campaign media strategy stays in line with the central themes of the overall Barack Obama campaign for president. Key words like "hope" and "change" are used liberally and yet judiciously. The Web site is aligned with the target demographics of youth and technology-savvy voters. A "People" section illustrates Barack Obama's subtle tribute to diversity. The "Action" section is comprehensive to reflect the Obama campaign's focus on grassroots politics. Links to Barack Obama's blog, to television clips, photos, and sundry downloads all get the voter involved. The Web site for the Barack Obama campaign seems as empowering...

Hope, optimism, and change are conveyed through the liberal use of keywords. Moreover, the Web site designers include eye-friendly graphics that remain within the same soothing blue color scheme. The look of the site is classic and modern at the same time; it is not cluttered and it seems both mature and fresh. Its color scheme, narrow margins, and just enough eye candy show that the media strategists for the Barack Obama campaign hired the right Web site designers to convey the core messages of Barack Obama's presidential campaign.
Another way the Barack Obama Web site reflects the core messages of the campaign is through its optimistic tone. The comparison between Obama and his democratic rival Hillary Clinton is shown in a front page graphic only because Obama is ahead. The Barack Obama campaign Web site is audience-focused. The Web site delivers a message consistent with the rest of the campaign's media strategy, and the message comes across as mature, thought-out, and comprehensive. The use of new media also encourages user feedback through text messaging and emails, which the campaign can use to correct for errors and watch for changes in voter demands.

Cite this Document:
Copy Bibliography Citation

Related Documents

Barack Obama and the Deracialization
Words: 8978 Length: 30 Document Type: Thesis

More precisely, "color blind racism created a paradox for presidential candidate Barack Obama. While he could not escape "race" his candidacy strategically figured "race" through color blind rhetoric that contained the threat of a black presidency. In spite of his campaign's efforts to avoid his racialization, "Obama" was alternately racialised and deracialized through his affective ties The tactics used by Obama through the application of the deracialization theory may have

Obama and Election History Was
Words: 3598 Length: 10 Document Type: Research Paper

In the course of his campaign, Obama inspired millions of Americans - young and old, rich and poor, rural and urban, and from every racial and ethnic background. When Obama walked into the room. . The crowd was transfixed (Tufankjuan, 2008). The goal, of course, is that in politics, as well as society, race plays no part in the decision process. Thanks to previous Civil Rights advocates, and people

Barack Obama As Representative of
Words: 2143 Length: 6 Document Type: Research Proposal

Steele's warning however appears to be negated by the fact of Obama's success. While there are indeed lapses in his discipline, these can be said to serve only as an indicator of Mr. Obama's humanity, connecting him more closely rather than alienating him from his followers. Other authors also point out some potentially problematic factors in Obama's campaign and policy issues. According to Gerring and Yesnowitz, for example, Obama has

Campaign for the U.S. Presidency When Barack
Words: 756 Length: 2 Document Type: Essay

Campaign for the U.S. Presidency When Barack Obama was elected to the presidency in 2008, it was a remarkable historical event; never before had an African-American achieved the highest office in the United States. And Obama was facing a daunting task; he was expected to bring the country out of the severe recession, create new jobs, to help the middle class regain its footing, stimulate the economy, and shore up the

Campaign Advertisements in the 2008
Words: 759 Length: 3 Document Type: Thesis

Obama also repeatedly charged that McCain would simply continue the "failed" economic policies of President Bush. "Senator Obama, I am not President Bush," said an annoyed McCain during one debate (Lightman, 2000). "If you wanted to run against President Bush, you should have run four years ago." One hundred percent of your ads, John... 100% of them have been negative," he said (Lightman, 200*0. That's not true," McCain replied. "A hundred... It

Obama in 2012 Reelecting Barack
Words: 795 Length: 2 Document Type: Essay

There is still much more work to be done, however. In order to be reelected, Mr. Obama must focus on the future. The nation must continue to build the economy by reducing the unemployment rate, continuing to address the foreclosure crisis, and helping people rebuild devastated investment and retirement accounts. We must end the wars in Afghanistan and Iraq. Although progress in health care reform has been made, more

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now