Bank of America and Technology.
Based on experience, give examples of how management at your company expects technology to improve business. Discuss how your company's current technology is meeting or not meeting business needs.
The Bank of America (BOA), the nation's premier bank and one of the premier banks in the world, is highly dependent on technology for meeting its business needs. On few occassions does it find itself being disappointed. Most times, it finds technology meeting its neeeds.
On the simple level, BOA uses its computers to store customer account information on its servers as well as employing accounting software. Computers are also invaluable for number crunching accurately solving inordinately complex equations in seconds. The bank also uses computers for user authentications, aside from which computers, used as network, connect the various BOA units and their customers so that all are kept in instant and effective intercommunication and are aware of development along the BOA front. In this way, too, technology enables the BOA to better and more reliably help its client as well as keeping each of its units informed about various applicable developments. Computer technology, in short, has enabled banks to downsize equipment, link personal computers to the institution's primary system, and allow local processing of transactions.
Automated teller machines (ATMs), introduced in the 1970s, are another instance of banks' utilization of electronic service technologies. ATMs have long been ubiquitous features of banks in general and of BOA in particular. They are not only cost and time effective, but are also appealing to clients in various ways and have developed through the years becoming increasingly sophisticated. ATMs nowadays can perform not only standard ATM transactions, but can also dispense multiple currency amounts, split deposits among accounts and accept checks without a deposit envelope (Saunders, 1992).
Both MAC Info (TM) and MAC PhoneTM are examples of two other technological systems that are popularly...
S. The bank expanded into the Chicago market. Bank of America, with a strong California base, was already the largest bank in the U.S. By deposits at that time. The company completed the largest bank merger in U.S. history with the acquisition of NationsBank. The next major step was the 2004 acquisition of FleetBoston, followed by MBNA, a major credit card company. The bank began to expand outside of the U.S.
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Bank of America: As part of its digital efforts and strategy, Bank of America introduced its mobile banking strategy in May 2007 to enable its customers to access services through their mobile phones. Through the initiative, the bank's customers can access services via applications on their smartphones, mobile web browser, and short message service (SMS) that was launched few months later. The mobile banking strategy proved to be a huge
Bank of America: Life's Better When We're Connected Strategic Audit & Analysis Current Situation Bank of America, as of 2010 was the 5th largest company in the United States by total revenue and the second largest non-oil company in the United States following Wal-Mart. Bank of America was listed by Forbes as the third largest company in the world. In 2008, Bank of American acquired Merrill Lynch making Bank of America the world's
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