AVON Case Study
Overview of Avon
Situation Leading Avon towards Change
Model for Change Theory in Avon
Types of Evaluation Information and Benefits to the Avon
Success of Change in Next Five Years
Avon is found to experience different issues causing changes in its brand and product lines. It reflected the positive net sales and earnings growth for past five years in single, which were observed to be declining every year afterwards. There are specific challenging areas, which are stagnated sales, slow earnings growth, limited distribution capabilities, and shift in personal care preferences along with the spending habits. The considered organization did not have a transparent strategic vision and the employees had no sense of organizational purpose and motivation in the absence of the vision for the organization due to which the image of the Avon became the failure.
Situation Leading Avon towards Change
Many consumers responded that products of Avon are found to be boring, along with which the organization faced sufficient criticism regarding the poor product packaging, distribution, and advertising campaigns. It can be said that these specifications are known to be the signs of lacking strategic vision and straightforward objectives (Effron, Greenslade, & Salob., 2005). It was found that the Avon possess the inability to adapt the new technological advancements. Avon failed to use the important technological processes with the passage of time, which can manage the inventory of organization along with sales in a way that is more efficient. The organization uses excessive paperwork consistently, which leads the organization to mishandle the consumers' orders (Goldsmith & Carter, 2010).
Avon is also found to have a lacking leadership reflected within the entire management. In the absence of appropriate leadership, advertising campaigns, and product innovation, the organization under consideration cannot achieve success or maintain the competitive position with other organizations within the same industry. The financial and strategic objectives of Andrea Jung are found to align with the strategic vision of the organization (Rowland & Higgs, 2009). It can be said that the objectives of considered organization are measurable and attainable along with being specific in fulfilling...
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