Aviation Industry
Political Drivers in the Aviation Industry: Implications and Opportunities for Sustainability
Ladies and Gentleman, distinguished guests, and concerned citizens, thank you for joining us today as we reflect on the political and ecological challenges facing the British Aviation industry. Although I use the term challenges to describe the issues facing the aviation industry, I want to encourage all of you to see each challenge as a hidden opportunity. View each challenge as an opportunity for our industry to evolve as it grows more competitive, and begins to function sustainably.
Industries, such as ours, conduct business at the cross-roads of stock-holders, government regulatory agencies, all the while continuously finding ourselves subject to the geo-politics of the Middle-East and its affect on the price of crude oil. If there ever was a reason to find real world alternatives to oil- surely the fact that a sudden rise in the price of crude oil could bring airlines to a grinding halt and then soon to bankruptcy is a good one. In many other industries, such as those in telecommunications and defence, we have seen collaborations and expansions by companies into new industries and the acquisition of smaller companies. The aviation industry, on the other hand, remains committed to simply focusing on providing one product, and seem to have no interest in even securing the supply chain that allows it to provide its product. In other words, if flying is the service we provide, than we should also be investing in the development of alternate sources of fuel. After all, fuel, not only directly impacts our bottom line, fuel also makes the entire enterprise possible.
To this endeavour we propose the creation of a research consortium sponsored by the dues of the British Aviation Association. This research consortium will be tasked with the job of investigating opportunities for investment, research & development, cross-training, and building relationships and partnerships among aviation companies in Europe and elsewhere. The relationships will be built so that companies that would usually be competitors may find a common ground for collaboration. Twice a year such a research consortium would produce reports and updates to all the members so that we remain informed not only of what...
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