Aviation / Aerospace
Course # Management 311 Marketing
The business of aircraft for defense requirements is quite different from the requirements of aircraft for civilian requirements. The sale of the material is also to different groups and all defense equipment has to be sold to governments whereas the civilian purpose aircraft have to be sold to airline transport companies. The objective of the government for military aircraft is simple -- the protection of the country. Here the cost or carriage capacities are not very important considerations. What matters is whether the defense aircraft will be able to repel the possible attacks by the other country. The situation varies from country to country depending on the aircraft that the opposition has. The aircraft must have the capacity of being upgraded as these aircraft are likely to be used for many generations as they are quite expensive. Up gradation requirements mean that the company, producing the aircraft, will have to be renowned for its design and engineering capacities. The final point is the relationship between the government buying the aircraft and the government in which country the aircraft is being manufactured. As long as there is a good relationship, the sale will be permitted; otherwise the permission will be withheld. At the same time, the manufacturers must have a good reputation for making aircraft, and should not be viewed as one time manufacturers; as otherwise, they are unlikely to be trusted. The country where the aircraft is being manufactured will also be required to permit the export, as otherwise, there will be no export. These are the main considerations and the purchases are known from the time the government makes the decision to buy, and all possible manufacturers will submit their quotations. Success will depend on mainly being able to convince the government buying the aircraft.
Aviation / Aerospace
Lockheed Martin
The company
Lockheed Martin Aeronautics Company has a reputation for building the best among military aircraft among all manufacturers in the world. The basis of this reputation is the regular and enormous amount of research that is done in the company. The organization also develops high performance aircraft and is continuously on the lookout for new and low cost methods for modification of its manufacturing strategy. From the company the products are sent out to all places in the world and have had a major role in the defense of United States. This performance has helped in the maintenance of peace and stability in different regions and also for world stability. The company has a number of well renowned aircraft. Some famous names among them are F-16 Fighting Falcon; the versatile air lifter called the C130J Super Hercules; the first among the operating stealth fighters, F-117 Nighthawk and the fighter for the next generation called the F/A-22 Raptor. It is now in the process of building a new aircraft which is named F-35 Joint Strike Fighter, and this is to be used for multi-service and multi-mission operations. (Aeronautics)
The aircrafts that the company has produced are very large in number and there have been as many as 4,000 F-16s that have been produced. Due to the requirements of the buying countries, this has led to different versions for them. As on date, it is probably the most popular and sought after aircraft for use in different roles. Nations all over the world think it is an affordable aircraft, with excellent performance and can provide support to the requirements of the aircraft. When the aircraft was originally developed, it was thought to be a totally original fighter aircraft: and yet the aircraft has gone through a number of modifications so that it could meet the needs of the countries. As many as 24 countries have decided to buy this craft which is said to be the forth generation fighter in the world. The aircraft has been appreciated and 14 of those countries have decided to buy the aircraft a second time and six others have decided to use aircraft that they have taken from the U.S. Air Force on lease or outright purchase. (F-16 Fighting Falcon)
Thus, it is clear that one of the main reasons for the purchase of fighter aircraft is the versatility, reputation and ease of use. This has not stopped the company from developing new aircraft for the future and the company now thinks that it should prepare a new aircraft for the...
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